Instagram Stories news and archive

Instagram brings in-app shopping feature to Stories

Instagram users are now able to buy products via Instagram Stories, the social network announced on Tuesday. Instagram launched its shopping feature in March, allowing businesses to tag products in their photos. Those photos display a shopping bag icon, on which users can tap to reveal the products’ descriptions and pricing. If interested, they...

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Fashion

Brands and designers still favour Instagram for visual communication

Fashion is thriving on social media platforms, with Instagram proving to be the preferential choice for luxury brands. According to Doxa, a company that tracks retail and consumer goods analysis, both Instagram and Facebook provide opportunities for fashion businesses, both of the corporate kind but also individual designers who have chosen too...

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Fashion

Which brands tapped into Instagram Live for LFW AW17

London - The 65th edition of London Fashion Week saw designers and brands alike embracing social media as never before, which included the first time debut of Instagram Live video feature. Instagram has become a rapid game changer for the fashion industry, as it has transformed the way fashion is viewed, shared, consumed as well as created...