Interbrand news and archive

Louis Vuitton ranks as most valuable luxury company in Interbrand’s 2021 Top Global Brands

Louis Vuitton has ranked as the most valuable luxury company in Interbrand’s 2021 Top Global Brands report. The French luxury maison ranks at number 13 and is the only fashion company featured in the top 20. Chanel and Hermès rank as numbers 22 and 23 respectively. The top three spots are taken by tech giants Apple, Amazon and Microsoft. H&M and...

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Management

Best Global Brands 2018: luxury growing faster than all other sectors

While Apple, Google and Amazon are once again the world’s most valuable brands, luxury labels were the biggest stars on this year’s Best Global Brands ranking, unveiled today by brand consultancy firm Interbrand. Published since 1999, the ranking attributes a monetary value to brands with a worldwide presence, based on several aspects such as...

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Business

Best Global Brands 2018: luxury growing faster than all other sectors

While Apple, Google and Amazon are once again the world’s most valuable brands, luxury labels were the biggest stars on this year’s Best Global Brands ranking, unveiled today by brand consultancy firm Interbrand. Published since 1999, the ranking attributes a monetary value to brands with a worldwide presence, based on several aspects such as...

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Apparel

No fashion at the top of world's best global brands

In Interbrand's annual Best Global Brand reports, published on Thursday, there is little sign of the luxury companies or fashion's household names. Despite all their advertising prowess and visibility, the world's most successful brands are tech companies, with Apple in the number one spot. Google, IBM and Microsoft are all in the top 5. Louis...

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Fashion

Best retail brands in North America

Walmart has held onto the lead ranking of best retail brands in North America, but its value fell 6 percent from last year. Target came in second in the list compiled by branding consultancy Interbrand. Meanwhile, Macy's, Amazon and Cabela's all increased their brand value by more than 25 percent in the latest listing. Macy's merges successful...

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