InWear news and archive

InWear SS22 campaign: Living is...

Looking back through the archive of InWear campaigns what’s so striking is their realness – the way in which they seem to capture women so naturally. They are shoots posed by models, of course, but you really feel as if you are getting a glimpse into a moment in time, a life. For the past 50 years, InWear’s advertising has explored a modern...

Fashion |INTERVIEW Partner Content

Brand Director of InWear on working smarter, sustainability, and timeless collections

Sustainability is a lifestyle at InWear, since 1969 the Danish label has created staple wardrobe classics for the independent, passionate and free modern woman. Known for its fitted tailoring and use of pattern making, the Copenhagen-based brand continues to uphold the philosophy that long-lasting pieces made with quality and responsibly sourced...

FashionPress Release

Faces of Women : Introducing InWear Main Autumn 2021 Collection

It’s the comfortable and sexy, masculine and feminine. It’s a balance of both, inspired by the versatility of women and how fashion has a way of fortifying us and bringing us joy, even on the most challenging of days. The Main Autumn 2021 collection brings a relaxed yet refined and feminine look, which is timeless but also suited to our current...

BusinessPress Release

Introducing the new InWear bag collection; JOURNEY.

A staple bag collection that compliments, not define, a woman’s wardrobe. Made from lightweight, durable and low-maintenance, recycled polyester. The collection features classic totes, clutch, and cross-body bags, created with a built- to-last, season-resistant philosophy, rendered in simple minimalist shapes and designed to stand the test of...