Lisbon - How are efforts in leveraging blockchain, NFTs, and tokenization enhancing customer experiences, building loyalty, and adapting to changing market trends? It is this question that IWC Schaffhausen has attempted to answer through the ongoing integration of new digitally enhanced initiatives at the company. Speaking at tech conference Web...
Nov 24, 2023
Richemont certainly knows that their luxury watches will have some tough competition now thanks to the Apple smartwatch. Of course, they couldn't just stand by and let themselves fall from grace. The luxury goods maker is launching their own line of high-tech watch straps to compete with Apple's smartwatch. IWC Schauffhausen has plans to embed a...
May 6, 2015
