jaded london news and archive

Jaded London item found to have Shein label according to TikTok user

A shopper on TikTok was left in disbelief after finding a label by controversial fast fashion platform Shein that appeared to have been sewn into her garment from Jaded London. In a video posted to the social media platform, Emma Silverman showed the lining of the supposed Jaded London top, in which both a tag from the brand and a tag from Shein...

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Jaded London co-founder chats streetwear success

Jaded London is fast becoming one of London’s hottest street label, worn by the likes of Beyonce, Taylor Swift and Cara Delevingne, and has become instantly recognisable for its colourful, urban designs. Founded in 2013 by sibling duo Jade and Grant Goulden, their innovative designs and cutting-edge trends have earned them an army of dedicated...