JAMES JEBBIA news and archive

Supreme appoints Tremaine Emory as Creative Director

Skatewear brand Supreme has appointed Tremaine Emory as its new creative director. Emory will work alongside Supreme’s founder, James Jebbia, and is the first major appointment since the company was acquired by VF Corporation in 2020, in a deal worth 2.1 billion dollars. Emory is also the founder of Denim Tears and has advised a multitude of...

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A landmark ruling for legal fake fashion, Supreme copycat founders sent to prison

The days of legal fake fashion may be over. Decades after Supreme Italia and parent company International Brand Firm Ltd (IBL), a British holding company, ran parallel operations to Supreme New York, now owned by VF Corporation, an American judge has sent its Italian father and son owners to prison, alongside a hefty 10.4 million dollar fine. In...

Fashion |TIMELINE Featured

The Rise of Supreme - From a skate store to a billion dollar fashion company

London - Cult skatewear brand Supreme made headlines last week after news emerged that it had sold a 50 percent stake in the business to private equity firm Carlyle Group. The streetwear-inspired brand is said to be worth 1 billion US dollars now, as the brand is poised for global expansion. Supreme's founder, James Jebbia, has spent years...