Department store chain JCPenney has partnered with the co-founders of baby care brand Proudly, award-winning actress, NBA Hall of Famer, and entrepreneurs Gabrielle Union, and Dwyane Wade, to create an exclusive line of baby apparel. Marking Proudly's first foray into baby apparel, the collection features high-quality, thoughtfully designed...
May 16, 2025
JCPenney and Sparc Group have merged to form a new organization, Catalyst Brands, creating a portfolio of six retail banners. The combined group was formed in an all-equity transaction between JCPenney and Sparc Group, with shareholders Simon Property Group, Brookfield Corporation, Authentic Brands Group and Shein. The company said in a release...
Jan 9, 2025
American retailer JCPenney has launched an exclusive salon experience with celebrity hairstylist Larry Sims based on popular hairstyles worn by actress Gabrielle Union on the red carpet. The ‘SimStyled’ experience will be available from November 18 at select JCPenney salons in the Los Angeles and San Diego markets. It will offer a curated...
Nov 18, 2024
Footballing superstar Leo Messi has unveiled his debut fragrance, Messi Eau de Parfum, which will distributed by beauty industry leader Sheralven in the US exclusively in JCPenney. Developed with globally sourced ingredients, the scent features top notes of cardamom and wild cypress, contrasted by warm notes of leather and cedarwood with hints...
Oct 10, 2024
Department store chain JCPenney has launched a new, limited-edition collection of adaptive apparel for women who use wheelchairs. The Jamey Perry for JCPenney debuted today during New York Fashion Week at the ‘Runway of Dreams’ Fashion Revolution show and sees the department store expand its adaptive apparel offering. The new collection,...
Sep 9, 2024
Rare Beauty Brands, the parent company behind Patchology and Dr. Dana, has partnered with American retailer J.C. Penney to bring opportunity and capital to Black and Brown female-identifying founders in the beauty industry with its relaunched beauty accelerator. The Lift Beauty Accelerator, which has been rebranded this year, aims to empower...
Jul 4, 2024
Department store chain JCPenney has revealed a 40 million USD upgrade to its 1.67 million square foot distribution center in Reno, Nevada. The upgrade is part of the retailer's 1 billion USD self-funded reinvestment strategy introduced last year. The strategy aims to improve equipment and infrastructure to boost order efficiency and speed for...
Jun 18, 2024
US department store chain JCPenney has launched a new loyalty program to incentivize shoppers. The new rewards and credit program, part of JCPenney’s 1 billion USD reinvestment plan to improve customer experience and operational efficiencies, offers double the rate at which reward members earn points. “We want every trip to JCPenney to be...
Apr 19, 2024
Department store chain JCPenney has launched a new limited-time offer to its customers with the aim of helping them pursue their dream careers. Together with JCPenney Portraits by Lifetouch, the department store is offering 3,000 customers free professional headshots. “At JCPenney, we are committed to serving America’s diverse, working families....
Jan 10, 2024
US department store chain JCPenney reported a 10.7 percent drop in net sales for the third quarter of the year, taking it to 1.5 billion dollars, while losses for the retailer widened. The company’s revenue took a 11.1 percent hit, dropping dramatically to 1.6 billion dollars, largely driven by an 18.8 percent decline in credit card revenues....
Dec 28, 2023
US department store chain JCPenney seeks to commemorate first responders' resilience and bravery ahead of National First Responders on October 28 through the launch of a special curated collection. Named The WorkShop, the collection features a broad assortment of JCPenney’s highest-rated and most durable products for men and women from brands...
Oct 19, 2023
American department store chain JCPenney has announced a new reinvestment plan through which it is aiming to fuel long-term growth and increase customer loyalty. Set to funnel one billion dollars into the business by fiscal year 2025, the company said it wants to build on the “significant progress” it made in FY22, during which time it launched...
Sep 1, 2023