JCPenney news and archive

Rare Beauty Brands teams up with JCPenney for beauty accelerator

Rare Beauty Brands, the parent company behind Patchology and Dr. Dana, has partnered with American retailer J.C. Penney to bring opportunity and capital to Black and Brown female-identifying founders in the beauty industry with its relaunched beauty accelerator. The Lift Beauty Accelerator, which has been rebranded this year, aims to empower...

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JCPenney reveals 40 Million dollars investment in supply chain upgrades

Department store chain JCPenney has revealed a 40 million USD upgrade to its 1.67 million square foot distribution center in Reno, Nevada. The upgrade is part of the retailer's 1 billion USD self-funded reinvestment strategy introduced last year. The strategy aims to improve equipment and infrastructure to boost order efficiency and speed for...

Retail

JCPenney launches new loyalty program to incentivize shoppers

US department store chain JCPenney has launched a new loyalty program to incentivize shoppers. The new rewards and credit program, part of JCPenney’s 1 billion USD reinvestment plan to improve customer experience and operational efficiencies, offers double the rate at which reward members earn points. “We want every trip to JCPenney to be...

Retail

JCPenney to provide free headshots for customers to help them succeed

Department store chain JCPenney has launched a new limited-time offer to its customers with the aim of helping them pursue their dream careers. Together with JCPenney Portraits by Lifetouch, the department store is offering 3,000 customers free professional headshots. “At JCPenney, we are committed to serving America’s diverse, working families....

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JCPenney Q3 sales take hit, losses widen

US department store chain JCPenney reported a 10.7 percent drop in net sales for the third quarter of the year, taking it to 1.5 billion dollars, while losses for the retailer widened. The company’s revenue took a 11.1 percent hit, dropping dramatically to 1.6 billion dollars, largely driven by an 18.8 percent decline in credit card revenues....

Retail

JCPenney's ‘The WorkShop’ collection honors first responders

US department store chain JCPenney seeks to commemorate first responders' resilience and bravery ahead of National First Responders on October 28 through the launch of a special curated collection. Named The WorkShop, the collection features a broad assortment of JCPenney’s highest-rated and most durable products for men and women from brands...

Business

JCPenney outlines one billion dollar reinvestment plan

American department store chain JCPenney has announced a new reinvestment plan through which it is aiming to fuel long-term growth and increase customer loyalty. Set to funnel one billion dollars into the business by fiscal year 2025, the company said it wants to build on the “significant progress” it made in FY22, during which time it launched...

Fashion |In Pictures

JCPenney teams up with celebrity stylist Jason Bolden

American retailer JCPenney has teamed up with celebrity stylist Jason Bolden to reimagine men’s and women’s collections for two of its private labels for autumn/winter 2023. Bolden, who has styled the likes of Michael B. Jordan, Dwyane Wade and Vanessa Hudgens, has partnered with JCPenney to create collections for its menswear brand J.Ferrar and...

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JCPenney names former Neiman Marcus exec as chief customer officer

US department store chain JCPenney has appointed Katie Mullen to the role of chief customer officer, expanding her previous role of chief digital officer at the group. While Mullen will continue to oversee e-commerce strategy and omnichannel development, her new role comes with an added emphasis on customer marketing, engagement and analytics,...

Fashion

JCPenney partners with fashion designer Prabal Gurung

JCPenney, the multibrand retailer operating at a mid level price point, has collaborated with fashion designer Prabal Gurung to create a new clothing collection called Impower by Prabal Gurung for JCPenney. The collection features a range of dresses and jumpsuits for various occasions and will be available to purchase for a limited time only....

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JCPenney names Keith Melker chief transformation and strategy officer

American shopping chain JCPenney has announced the appointment of Keith Melker as chief transformation and strategy officer. In the role, Melker has been tasked with overseeing the transformation office, ensuring related initiatives are executed to maximise value creation and defining the company’s corporate strategy. Key areas to be focused on...

Retail

JCPenney to expand beauty offer to stores nationwide

Department store giant JCPenney has revealed it will be rolling out its JCPenney Beauty offer to stores nationwide, building on its 2021 debut and recent online expansion. It comes as part of the retailer’s relationship with beauty e-commerce platform Thirteen Lune, which will be spotlighted in JCPenney stores across the US and will make up...