LVMH Brand Jean Patou has been rebranded to "Patou". Here is the campaign video presenting it. Source: Patou, YouTube.
May 29, 2019
After being taken over by luxury giant LVMH back in 2018, Jean Patou has now revealed its new name, Patou, as part of a new brand identity. LVMH acquired Jean Patou in order to “relaunch women’s ready-to-wear at the iconic French couture house,” the company said on its website. Patou’s new artistic director, Guillaume Henry, will present his...
May 28, 2019
LVMH Moët Hennessy Louis Vuitton has announced the appointment of Sophie Brocart as the new Chief Executive Officer of Jean Patou, reveals WWD. Brocart, senior vice president of fashion ventures at LVMH Fashion Group, joins Jean Patou after serving as CEO of Nicholas Kirkwood, since 2015. The report added that LVMH will announce her replacement...
Oct 12, 2018
Guillame Henry, who left Nina Ricci just this past March, is about to be tasked with a stupendous challenge: revive the house of Jean Patou. Founded in the early 1910s, Jean Patou would become famous for eradicating the flapper look by lengthening the skirt and designing sportswear for women and is considered the inventor of knitted swimwear and...
Sep 24, 2018
