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Jeans redesign project news and archive


H&M, Weekday and more launch products from Jeans Redesign Project

Several styles created as part of the Ellen MacArthur Foundation’s Jeans Redesign Project have hit the market. The initiative, which promotes a circular economy within the denim industry, includes numerous leading brands including H&M, Gap, Lee, Wrangler, Triarchy, Weekday and Reformation. The Foundation created the Jeans Redesign Guidelines...

Oct 22, 2020