Jack & Jones and JJXX focus on denim in 'Find your blue' FW26 campaign
Danish denim label Jack & Jones, part of fashion group Bestseller, launches the 'Find your blue' campaign for autumn/winter 2026 alongside sister label JJXX. With the campaign, both brands are returning to their denim heritage. According to the company, since Jack & Jones was founded, jeans have been the brand's foundation rather than a separate...
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