Juicy Couture news and archive

Juicy Couture opens first Italian store, eyes London expansion

Californian casualwear label Juicy Couture has inaugurated its first store in Italy, located at Scalo Milano Outlet & More, a shopping and entertainment destination in the Locate Triulzi district of Milan. The site will serve as an exclusive flagship store for the brand, stocking a selection of clothing, bags and its signature velvet tracksuits....

Fashion |Opinion

Juicy Couture returns to the spotlight with a denim rebrand

When Juicy Couture’s velour tracksuit first swept through early-2000s America, it did more than define an era, it embodied one. The rhinestone-studded logo, the pastel palette, the unapologetic glamour of it all captured a moment when fashion and celebrity culture were becoming inseparable. For a time, it was the uniform of an aspirational...

Fashion |In Pictures

Juicy Couture taps Angel Reese as a creative collaborator

LA fashion and lifestyle brand Juicy Couture, part of the Authentic Brands Group portfolio, has tapped two-time WNBA All-Star basketball player Angel Reese as its new global ambassador and creative collaborator. The basketball star, who has been making a significant impact both on and off the court, securing long-term partnerships with brands...

Fashion |Beauty

Juicy Couture to expand beauty offerings in the US and Canada

Fashion and lifestyle brand Juicy Couture, part of the Authentic Brands Group portfolio, is expanding its footprint in beauty with a new line of cruelty-free hair, bath, nail and cosmetic products through a licensing partnership with Centric Brands. The new partnership will see Centric’s beauty division design, manufacture and distribute the...

Fashion |Beauty

Juicy Couture renews fragrance license with Revlon

Fashion and lifestyle brand Juicy Couture, part of the Authentic Brands Group portfolio, has renewed its long-standing global licensing deal with Revlon Consumer Products LLC. The renewal will see the US beauty company continuing to produce and market all Juicy Couture fragrance pillars worldwide. The new agreement also supports an expanded...

Fashion |In Pictures

Juicy Couture unveils collaboration with Madhappy

Los Angeles-based fashion and lifestyle brands Juicy Couture and Madhappy have unveiled the first looks from their upcoming collaboration. The 15-piece limited-edition apparel collection has been designed to reimagine LA style for a new generation and blends Madhappy’s optimist brand essence with Juicy Couture’s playful, nostalgic charm,...

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Retail

Juicy Couture returns to UK retail scene with London store opening

Casualwear brand Juicy Couture is making its return to the UK’s physical retail market with the opening of a new store at Westfield Stratford City in London. The 1,200 square foot space draws inspiration from former Juicy Couture stores, incorporating its signature graffiti-like artwork and neon lighting with modern elements such as a metallic...

Fashion |In Pictures

Reebok unveils collaboration with Juicy Couture

Sportswear brand Reebok has joined forces with LA fashion and lifestyle brand Juicy Couture to launch a Y2K-inspired capsule collection. The limited-edition collection features eight apparel pieces and five unique footwear silhouettes, which merge Juicy Couture's signature rhinestones and velour with Reebok’s sports heritage style. Reebok x...

Fashion

Juicy Couture’s House of Juicy launches menswear label Dirty London

Fashion group House of Juicy has unveiled a new menswear brand under the label Dirty London, which has begun its lifespan via the launch of an autumn/winter 2024 capsule collection. Building on the culturally-driven Juicy Couture name, Dirty London also incorporates a “rich cultural tapestry to produce a new wave in co-ord statement streetwear”,...

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Fashion

Juicy Couture launches a peer-to-peer resale marketplace

Fashion and lifestyle brand Juicy Couture is teaming up with Recurate, a leader in circular economy technology, to launch its own peer-to-peer resale marketplace. Through the ‘Rejuiced’ platform, Juicy Couture will allow customers to sell their previously owned apparel and accessories directly on the brand’s e-commerce platform. To sell on the...

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Fashion

eBay reports secondhand shopping boom with Juicy Couture sweatpants among most searched items

Secondhand September may be coming to a close but according to a report from eBay UK the sustainable habit of shopping pre-worn clothes, which was nourished during the pandemic, is going nowhere. The retailer announced that the equivalent weight of 1,404 double decker buses of fashion items were saved from landfill so far this year thanks to...

Retail

JCPenney launches Juicy by Juicy Couture

JCPenney has launched Juicy by Juicy Couture, a new brand expansion from Juicy Couture, the athleisure popularized by early ‘00s celebrities. Juicy by Juicy Couture offers women’s and kid’s apparel, shoes, sleepwear, watches, and accessories. The new women’s collection, featuring a unique spin on the brand’s signature track suit, is now...