Julian Dunkerton news and archive

Superdry plots 21 new store openings amid European expansion

Superdry is accelerating its retail growth strategy with plans to open 21 new stores across the UK and Europe in 2026. Speaking to Drapers, CEO Julian Dunkerton confirmed that 15 of these locations will be situated in the UK, while the remaining six will bolster the brand's presence in mainland Europe. Among the confirmed European sites are...

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Superdry returns to profit with a preppy look and brand elevation: A chat with CEO Julian Dunkerton

Superdry is rewriting its story. Just a year after posting losses, the UK-based fashion label has bounced back into profitability, reporting an adjusted pre-tax profit of 33.8 million pounds for 2025. The result marks the successful start to a sweeping transformation plan, including a court-approved restructuring and a decisive exit from...

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Superdry Reinvents Heritage: In conversation with CEO Julian Dunkerton

Superdry, the iconic British brand known for its logo tees and qualitative outerwear, is entering a new and exciting phase of its 23-year presence in the retail landscape. Under the leadership of CEO Julian Dunkerton, the company has embarked on a restructuring journey designed to streamline operations, redefine its brand identity, and enhance...

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Superdry CEO says Shein is being allowed to ‘dodge tax’

Julian Dunkerton, the chief executive officer of Superdry, has said that Chinese fast fashion giant Shein is being allowed to “dodge tax”, and is thus calling on the UK government to take action. Speaking to the Today Programme on Radio 4, and later reported on by the BBC, Dunkerton said the UK Treasury would do well to get rid of a “loophole”...

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Superdry boss Julian Dunkerton reportedly mulling buyout

The founder and CEO of Superdry is reportedly considering selling the business after its share price has plummeted in the past year. Julian Dunkerton, who currently owns 23.9 percent of the business, has held talks this year with private equity firms regarding a potential sale, according to a report by The Times. However, one source said there...

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Superdry founder Julian Dunkerton named as permanent CEO

Superdry has confirmed Julian Dunkerton will remain CEO until April 2021 as he moves forward with plans to turn the company around with “a focus on its design-led roots and strengthening the retail basics.” In April, Dunkerton returned as interim-CEO of the company he founded after narrowly winning a vote by shareholders. The move resulted in...

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Superdry interim CFO to take on role permanently

Superdry has named Nick Gresham as the brand’s permanent chief financial officer. The retail veteran was appointed interim CFO back in May, succeeding Ed Barker who resigned, along with most of the company’s board, following the successful return of founder Julian Dunkerton. “Nick has made a great impact since joining Superdry in an interim...

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Management

Superdry reports 64 million US dollar loss following difficult year

Superdry has reported a pre-tax loss of 85 million pounds (106 million USD) in what has been a turbulent year for the British fashion retailer. For the year ending 27 April, the company made a full-year statutory loss before tax of 85.4 million pounds (106.5 million USD), compared to a prior year profit of 65.3 million pounds (81.4 million USD)....

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Superdry delays full-year results following profit warning

UK high street retailer Superdry has announced it will be pushing back publication of its full-year results from the planned date of Thursday 4 July to Wednesday 10 July. The news comes following a profit warning released by the company in May. Perhaps unsurprisingly considering the turbulent year the retailer has had, it announced full-year...

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Superdry appoints new interim CFO

Superdry has announced the appointment of Nick Gresham as the company’s interim chief financial officer. Starting his new role on 3 June, Gresham will succeed Ed Barker, who is currently serving out his notice period after resigning on 2 April 2019. The move marks the first major hire since founder Julian Dunkerton’s successful return to the...

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Management

Superdry issues profit warning as Dunkerton begins turnaround plan

Superdry warned on Thursday that its full year profits will come in below market expectations as co-founder Julian Dunkerton begins his attempt to turn the company around following his successful return to the board in April. For the 13-week period to 27 April 2019, overall revenue dropped by 4.5 percent to 187.8 million pounds, with the company...

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Management|UPDATE

Mass resignations at Superdry board following Julian Dunkerton comeback

Superdry’s CEO Euan Sutherland, chairman Peter Bamford, chief financial officer Ed Barker, and chairman of the remuneration committee Penny Hughes have all resigned from the company’s board with immediate effect following the successful comeback of co-founder Julian Dunkerton. In a company meeting held at the request of Dunkerton, shareholders...