Juniper Research news and archive

Pandemic spurs online shopping transactions to grow to 4.4 trillion dollars by 2025

A new study from Juniper Research has found that transaction values for physical goods sales online will grow from 3.3 trillion dollars in 2020 to 4.4 trillion dollars by 2025, a 33 percent growth fuelled by the Covid-19 pandemic. The pandemic has fundamentally altered customer behaviours towards e-commerce, with these behaviours likely to be...

Fashion

Retailers to spend 200 billion dollars on digital marketing this year

Consumers around the globe are turning to their mobile phones or tablets for their online shopping fix as brands and retailers alike spend record amounts on digital marketing. According to new research from marketing consultancy firm Juniper Research, global brands are set to spend 200 billion dollars this year on digital marketing actives, a 15...