K-Pop news and archive

Zenni Optical introduces new K-Pop inspired collection

Online eyewear retailer Zenni Optical has launched a new collection inspired by the world of K-Pop, a genre of music originating from South Korea, characterized by its blend of Western pop music, choreographed dance routines, and visually dynamic music videos. The new collection includes glasses and sunglasses designed to embody the key aspects...

Fashion |Opinion Featured

Is there still music in fashion?

Fashion and music have been inextricably linked for centuries. A duet with many mutual benefits. While a music festival is graced with beautifully sparkling outfits, those same outfits are in the spotlight of musical beats. These days, however, you hear less and less music in fashion stores. Such a development is a shame, because music is a...

People

Calvin Klein announces K-Pop idol Jung Kook as global brand ambassador

South korean singer, songwriter and member of the pop group BTS is the new global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear. The campaign was shot by Park Jong Ha, and shows the K-Pop sensation wearing new items of the brand’s Spring 2023 collection, including new denim fits as well as a new crew neck shirt. Jung Kook...

BusinessFeatured

How the Korean Wave took over the Western fashion world

Unless you have been living under a rock, you may have noticed the surge of a not entirely new form of influential figure that has been taking over the world of luxury fashion in the West. While the stars of ‘Hallyu’ or the ‘Korean Wave’ – terms referring to the rise in popularity of South Korean popular culture – have already become regulars at...

Fashion

Charles & Keith taps virtual K-pop artist for The Sandbox virtual world

Footwear and accessories brand Charles & Keith is expanding its presence in the metaverse world, with its first virtual world, CharlesKeithHaus, on The Sandbox platform and has tapped virtual K-pop artist Apoki to appear. The virtual world is modelled after the retailer’s spring/summer 2023 campaign ‘State of Play’ and is curated to reflect the...

Fashion

BTS star Jimin named Tiffany & Co.’s newest ambassador

Jimin from popular K-pop group BTS is Tiffany & Co.’s newest global house ambassador, following his appointment as Dior’s new ambassador in January. The singer is described as the “perfect ambassador” by the luxury jeweller as he has “unique style and worldwide influence” to represent the brand as it marks a new chapter. Alexandre Arnault,...

Fashion

Fashion courts K-Pop and its fans at Milan catwalk shows

Milan - Milan's catwalks may be the epicentre of global fashion this week, but it's Seoul and K-Pop fans who are front and centre in the battle for new luxury customers. Outside Prada's fashion show on Thursday, the biggest squeals of excitement came from fans of Jeon Somi, South Korea's blonde singer with 16.6 million Instagram followers. The...

People

BTS members appointed brand ambassadors for Dior and Valentino

Two members of popular K-Pop group BTS have been named as the new faces of luxury brands Dior and Valentino. Jimin, one of the group’s singers, dancers and songwriters, was first revealed to be Dior’s new global ambassador, in what the French brand said sealed “his friendship with the house” and its creative director Kim Jones. The label...

Fashion |In Pictures

Tiffany & Co. taps Blackpink’s Rosé for new ‘Lock’ campaign

Tiffany & Co. is expanding its first gender-neutral ‘Lock’ jewellery offering, launched last September in the US, beyond bracelets to include rings, earrings and pendants. The ‘Lock’ collection aims to offer a new expression of design and craftsmanship while paying homage to the jeweller’s heritage and introducing new innovations as the...

Fashion Featured

10 of the most viral fashion moments from 2022

Conversations regularly erupted on social media and the online world as whole this year, as a wide range of news from within fashion became ‘viral’ – a term used to describe topics that circulate rapidly on the internet. FashionUnited has compiled a list of occasions that sparked the biggest online discussions of 2022, influencing movements,...

Fashion

Charles & Keith name K-Pop group as new brand ambassador

Singapore-based footwear and accessories label Charles & Keith has named K-Pop group Itzy as its newest global brand ambassador. Girl group Itzy, known for breakout anthems, including ‘Dalla Dalla’ and ‘Icy’, scored one of the biggest Billboard debuts for a new K-pop act when they broke into the scene in 2019 and have since bagged multiple hit...