K-Swiss news and archive

K-Swiss names new vice president of lifestyle

US athletic shoe brand K-Swiss has appointed Andrew Richard as its new vice president of lifestyle as part of its strategic push to become a premium footwear brand. Richard, who has worked at some of the biggest brands in the footwear industry, including Nike, Reebok, Timberland, Puma, and Asics, started at K-Swiss on January 1 and will lead the...

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K-Swiss names new international brand president

US athletic shoe brand K-Swiss has named Barney Waters as its new international brand president. Waters, a 20-year footwear industry veteran, is returning to K-Swiss, having successfully served as chief marketing officer from 2013 to 2016 and then as brand president until 2021. During his tenure, he helped rebuild the K-Swiss brand and created...

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K-Swiss appoints new international brand president

Athletic shoe brand K-Swiss announced the appointment of Rob Langstaff as the new international brand president in a press release. Langstaff has previously worked at performance footwear brands such as Adidas, Brooks and Keen where he gained experience in product design and development as well as supply chain management and distribution. He...

Fashion

K-Swiss ventures into Formula 1 with McLaren Racing

Los Angeles-based heritage footwear brand K-Swiss has signed a multi-year partnership deal with Formula 1’s McLaren Racing as it looks to expand its presence and introduce new, global consumers. The partnership starts in 2023 and will include a premium K-Swiss and McLaren collection, which celebrates both brands’ heritage, featuring footwear and...

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K-Swiss Global Brands announces two key promotions to leadership team

US fashion group K-Swiss Global Brands (KSGB) has announced two key promotions to its top team. Scott Boulton has been appointed to the newly created role of global vice president of trend and energy, where he will “support both the K-Swiss and Palladium brands on an international scale”. Boulton has more than 22 years of experience across...

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K-Swiss names new marketing VP and director of e-commerce

US athletic shoe brand K-Swiss has announced two new senior hires. Anna Amador has been appointed as vice president of marketing and will be tasked with overseeing the company’s global brand expression along with a more specific regional focus. Amador has previously served in a number of marketing positions at big-name fashion brands including...

Business

K-Swiss and Palladium sign UK distribution agreement with Unify Brand Partnerships

KSGB Europe has signed a new distribution agreement with Unify Brand Partnerships for its flagship footwear brands, K-Swiss and Palladium, in the UK. From January 1, 2022, Unify Brand Partnerships, one of the leading active, outdoor and fashion distributors in the UK, will manage all business-to-business commercial and wholesale activities for...

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K-Swiss to drive brand in the EMEA region with a new team

K-Swiss, the only heritage American tennis brand, has announced that it has appointed a new team to drive the brand in Europe, the Middle East and Africa (EMEA) region. The new EMEA leadership team, headed up by Jamel Khadir, vice-president marketing and sales KSGB EMEA, will be based out of Lyon, France, and will form part of K-Swiss’ “...

Fashion

Forever 21 launches collab with K-Swiss

Forever 21 has added another collaboration with an iconic brand under its belt. Teaming up with K-Swiss, the Californian footwear brand known for its sleek tennis shoes, the fashion brand has created a size-inclusive, vintage-inspired capsule collection of T-shirts, skirts, sweaters, and more. “K-Swiss is a very special collaboration to us...

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Arnold de Bruin appointed Sales Manager EMEA at K Swiss

American tennis brand K Swiss has named Arnold de Bruin as its new Sales Manager EMEA, effective immediately. The company said, he will report directly to K Swiss Brand Director EMEA, Bart Verdoorn. “We are pleased to welcome Arnold to the K Swiss team, he has great relationships within the industry and an in-depth knowledge of the European...

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K-Swiss Global brands announces new president for Supra Footwear and KR3W

K-Swiss Global Brands (KSGB) has just announced a new president for Supra Footwear and KR3W Denim Co. The South Korean company, which owns a portfolio of brands including the two aforementioned, decided to add Steve Harden to take over the position for the streetwear labels. In his new role, Harden will oversee product, marketing, operations,...

Fashion

DNCE tapped to be K-Swiss global ambassadors

What's a brand without a celebrity face behind it? Shoe brand K-Swiss has tapped the members of DNCE, which includes Joe Jonas, to be their global brand ambassadors. The band members, which include Jonas, Cole Whittle, JinJoo Lee and Jack Lawless have been shot for the campaign that is launching this week. As nostalgia grows for American brands...