K-Swiss, the American tennis heritage brand and a leader of California style – on and off the court – inked a multi-year deal with the current No. 6 tennis player in the world, Andrey Rublev. The twenty-six-year-old Olympic gold medalist has won 16 ATP singles titles to date, most recently at the Mutua Madrid Open in May 2024, his second Masters...
Aug 26, 2024
US athletic shoe brand K-Swiss has appointed Andrew Richard as its new vice president of lifestyle as part of its strategic push to become a premium footwear brand. Richard, who has worked at some of the biggest brands in the footwear industry, including Nike, Reebok, Timberland, Puma, and Asics, started at K-Swiss on January 1 and will lead the...
Jan 3, 2024
US athletic shoe brand K-Swiss has named Barney Waters as its new international brand president. Waters, a 20-year footwear industry veteran, is returning to K-Swiss, having successfully served as chief marketing officer from 2013 to 2016 and then as brand president until 2021. During his tenure, he helped rebuild the K-Swiss brand and created...
Nov 16, 2023
Athletic shoe brand K-Swiss announced the appointment of Rob Langstaff as the new international brand president in a press release. Langstaff has previously worked at performance footwear brands such as Adidas, Brooks and Keen where he gained experience in product design and development as well as supply chain management and distribution. He...
Mar 20, 2023
Los Angeles-based heritage footwear brand K-Swiss has signed a multi-year partnership deal with Formula 1’s McLaren Racing as it looks to expand its presence and introduce new, global consumers. The partnership starts in 2023 and will include a premium K-Swiss and McLaren collection, which celebrates both brands’ heritage, featuring footwear and...
Jul 12, 2022
US fashion group K-Swiss Global Brands (KSGB) has announced two key promotions to its top team. Scott Boulton has been appointed to the newly created role of global vice president of trend and energy, where he will “support both the K-Swiss and Palladium brands on an international scale”. Boulton has more than 22 years of experience across...
May 5, 2022
US athletic shoe brand K-Swiss has announced two new senior hires. Anna Amador has been appointed as vice president of marketing and will be tasked with overseeing the company’s global brand expression along with a more specific regional focus. Amador has previously served in a number of marketing positions at big-name fashion brands including...
Mar 16, 2022
KSGB Europe has signed a new distribution agreement with Unify Brand Partnerships for its flagship footwear brands, K-Swiss and Palladium, in the UK. From January 1, 2022, Unify Brand Partnerships, one of the leading active, outdoor and fashion distributors in the UK, will manage all business-to-business commercial and wholesale activities for...
Nov 16, 2021
K-Swiss, the only heritage American tennis brand, has announced that it has appointed a new team to drive the brand in Europe, the Middle East and Africa (EMEA) region. The new EMEA leadership team, headed up by Jamel Khadir, vice-president marketing and sales KSGB EMEA, will be based out of Lyon, France, and will form part of K-Swiss’ “...
Jan 13, 2021
Forever 21 has added another collaboration with an iconic brand under its belt. Teaming up with K-Swiss, the Californian footwear brand known for its sleek tennis shoes, the fashion brand has created a size-inclusive, vintage-inspired capsule collection of T-shirts, skirts, sweaters, and more. “K-Swiss is a very special collaboration to us...
Aug 22, 2019
American tennis brand K Swiss has named Arnold de Bruin as its new Sales Manager EMEA, effective immediately. The company said, he will report directly to K Swiss Brand Director EMEA, Bart Verdoorn. “We are pleased to welcome Arnold to the K Swiss team, he has great relationships within the industry and an in-depth knowledge of the European...
Oct 5, 2017
K-Swiss Global Brands (KSGB) has just announced a new president for Supra Footwear and KR3W Denim Co. The South Korean company, which owns a portfolio of brands including the two aforementioned, decided to add Steve Harden to take over the position for the streetwear labels. In his new role, Harden will oversee product, marketing, operations,...
Sep 28, 2017
