American heritage footwear brand Keds has unveiled a ghoulish collaboration with Mattel’s fashion doll toy brand Monster High. The Keds x Monster High collection merges fashion-forward Keds silhouettes with the edgy aesthetics of Monster High characters Draculaura, Frankie Stein, and Clawdeen Wolf. The collection features three styles, designed...
Jul 22, 2024
Designer Brands has appointed Andrea O'Donnell as brands president and executive vice president of the company, with her appointment to be effective as of January 29, 2024. As brands president, the company said, O'Donnell will be globally responsible for Designer Brands' full suite of owned and licensed brands, which includes Keds, Vince Camuto,...
Jan 23, 2024
Designer Brands has reported a 7.8 percent drop in net sales in the second quarter of the year. The US footwear and accessories retailer generated sales of 792.2 million dollars in the three months to July 29, down from 859.3 million dollars a year earlier. On a comparable basis, sales were down 8.9 percent. The company’s net profit narrowed to...
Sep 7, 2023
Designer Brands has reported a 10.7 percent decrease in net sales to 742.1 million dollars in the first quarter, while comparable sales decreased by 10.4 percent. The company said gross profit fell to 237.7 million dollars from 275.7 million dollars and gross margin was 32 percent compared to 33.2 percent for the same period last year. Reported...
Jun 8, 2023
Footwear label Keds has unveiled a refreshed brand image, including an updated logo, as part of its new vision designed to “create a space where everyone is celebrated for their unique identity”. The logo will debut in a new blue hue, and will be launched alongside an updated brand platform to support the brand’s vision. The platform itself is...
Apr 13, 2023
Designer Brands Inc. has completed the acquisition of Keds from Wolverine Worldwide. "Our growing strength in owned Brands is evident, given that just twelve months ago, the athleisure category was a massive white space opportunity for us, and we now control high-quality brands across multiple price points," said Doug Howe, incoming chief...
Feb 8, 2023
Wolverine World Wide, Inc. has started a formal process to divest or licence the Keds brand and Wolverine Leathers business, both of which, the company said, are low-profit contributors. In connection with these brand and organisational changes, the company initiated a workforce reduction earlier this week and expects theinitiative to result in...
Dec 8, 2022
Sneaker brand Keds has revealed a new collaboration with Altuzarra during the womenswear label’s New York Fashion Week show. It comes as part of Keds’ relationship with IMG and NYFW: The Shows, for which the brand is the official footwear partner for the second season in a row. The collaborative collection, which will be available from spring...
Sep 12, 2022
Wolverine World Wide, Inc. has announced that Keds, LLC, its wholly-owned subsidiary, has sold the Champion trademarks for footwear in the United States and Canada to its longtime licensee, HanesBrands Inc, for 90 million dollars in cash. “This transaction represents a unique opportunity to simplify our business model while at the same time...
Jul 1, 2022
“We exist to support women as they step out in life every day” claims the mission of American footwear brand Keds. Since its founding in 1916, the company, which is owned by Wolverine Worldwide, has been making comfortable and stylish footwear for powerful “women who do”. Back in the founding year, Keds launched its versatile Champion Sneaker as...
Feb 23, 2022
Keds is entering partnership with IMG and New York Fashion Week: The Shows for 2022. Keds has been named the 'Official Sole of NYFW,' with the brand debuting new and exclusive footwear collections in both the spring and fall of 2022. Beginning in February, a wide array of new footwear styles will debut during New York Fashion Week. Keds' first...
Jan 31, 2022
Keds, a division of Wolverine World Wide, Inc. has appointed footwear and apparel industry veteran Jennifer Lynch as the new Vice President of Global Product. In her new role, the company said in a statement, Lynch will manage design, product development and product management for the brand. “There is so much opportunity to build on Keds’...
Dec 2, 2020