Good American, the denim-focused brand co-founded by Khloé Kardashian and Emma Grede, has announced its official launch at Macy’s. Launching in 36 selected Macy’s across the nation for Spring 2025, Good American will then expand to 76 Macy’s locations from Fall 2025. The new partnership between the two sees Good American strengthening its...
Mar 11, 2025
Reality TV star Khloé Kardashian, who is co-founder of denim-focused fashion brand Good American, has launched her first solo fragrance in partnership with Luxe Brands, the prestige beauty company behind fragrances with Ariana Grande and Nicki Minaj. The ‘XO Khloé' fragrance debuted at luxury retailer Harrods in the UK today, November 25, and...
Nov 25, 2024
Reality television personality and businesswoman Khloé Kardashian is venturing into the fragrance industry through a collaboration with Luxe Brands, a US-based beauty company renowned for translating talent and lifestyle driven brands into beauty products. Luxe Brands has successfully marketed products for artists like Ariana Grande and Nicki...
Dec 18, 2023
TV personality and entrepreneur Khloé Kardashian has teamed up with activewear brand Fabletics to launch an edit featuring pieces that reflect her personal style. The first drop of a two-part edit will be available for purchase in Fabletics stores globally, including at its Regent Street store in London and online from September 8. The debut...
Sep 7, 2023
Good American, the fully inclusive fashion brand co-founded by Khloe Kardashian and Emma Grede, is launching on H&M.com in Sweden and Germany as part of the retailer’s ‘H&M with Friends’ concept, with more territories expected to be announced in 2023. The ‘H&M with Friends’ concept is the retailer’s multi-brand destination and will offer...
Dec 14, 2022
Judith Leiber Couture has unveiled a limited-edition collection with the Kardashian-Jenners celebrating family for the holiday season. The collection of novelty clutches are inspired by the Kardashian-Jenner family’s love for the holidays, explains the luxury brand, and includes Santa, an alien head, a sushi tray, a lightning bolt, a pot of...
Oct 26, 2022
Good American, the inclusive fashion brand co-founded by Khloe Kardashian and Emma Grede, has announced it will open its first physical flagship store at Westfield Century City in Los Angeles. Slated to open in Q1 of 2023, the Good America store will mark the brand’s first foray into physical retail as it looks to expand on its existing...
Aug 4, 2022
Online retailer Shein has announced the winner of its Shein X 100k Challenge as size-inclusive designer Flaws of Couture, who won 100,000 dollars and a feature in Shein’s AW21 fashion week showcase. In a four-episode series streamed through Shein’s social media channels, viewers tuned in to watch 30 designers make a three-look collection...
Sep 13, 2021
Chinese online fashion giant Shein is launching a new television competition series, offering a prize of 100,000 dollars to an emerging designer. Called the Shein X 100k Challenge, the 4-part series will feature a panel of judges including Khloé Kardashian, Law Roach, Christian Siriano, Jenna Lyons and Laurel Pantin. 30 emerging designers will...
Aug 18, 2021
Khloe Kardashian and Emma Grede’s Good American fashion brand is hopping across the pond. the brand has launched a brand new space at Harrods. The dedicated shopfit will allow more U.K. customers to feel and tryout the products for themselves rather than just having the option to shop online. The brand will be available to buy both in-store at...
Jun 21, 2021
