Online retailer Shein has announced the winner of its Shein X 100k Challenge as size-inclusive designer Flaws of Couture, who won 100,000 dollars and a feature in Shein’s AW21 fashion week showcase. In a four-episode series streamed through Shein’s social media channels, viewers tuned in to watch 30 designers make a three-look collection...
Sep 13, 2021
Chinese online fashion giant Shein is launching a new television competition series, offering a prize of 100,000 dollars to an emerging designer. Called the Shein X 100k Challenge, the 4-part series will feature a panel of judges including Khloé Kardashian, Law Roach, Christian Siriano, Jenna Lyons and Laurel Pantin. 30 emerging designers will...
Aug 18, 2021
Khloe Kardashian and Emma Grede’s Good American fashion brand is hopping across the pond. the brand has launched a brand new space at Harrods. The dedicated shopfit will allow more U.K. customers to feel and tryout the products for themselves rather than just having the option to shop online. The brand will be available to buy both in-store at...
Jun 21, 2021
Reality star Khloé Kardashian and Emma Grede, the founders of Good American, just last month committed to mentoring emerging designers of VFiles runway show. Kardashian and Grede are about to show designers how its done as they prepare to open a pop-up shop with VFiles in SoHo. The store will be open October 27 and 28 at 12 Mercer Street. VFiles...
Oct 19, 2017
Los Angeles - Khloe Kardashian recently made her mark on the apparel industry by launching a denim brand. Pairing with Emma Grede, the two launched Good American, which has now officially gone down in apparel history as the biggest denim launch, reaching one million dollars in sales on its first day. Good American was initially launched with...
Dec 7, 2016
Khloe Kardashian is trying her hands at the denim design game. The reality television star is partnering with fashion executive Emma Grede on a new denim label called Good American. The line is set to launch at Nordstrom, as well as its own e-commerce site on October 18. The line will be available in sizes 0 to 24. The three silhouettes offered...
Sep 23, 2016
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