Khy news and archive

Kylie Jenner’s Khy appoints new CEO

Khy, the fashion label founded by Kylie Jenner, has named former Ganni executive Laura du Rusquec as its new chief executive officer. Rusquec, who is based in Los Angeles, brings nearly 20 years of luxury and fashion experience to the direct-to-consumer brand, including leading and growing fashion and luxury brands, with expertise spanning brand...

Fashion |In Pictures

Kylie Jenner refreshes Khy as a “wardrobe-first” fashion label

Khy, the fashion label founded by Kylie Jenner in 2023, is evolving from its collaboration model into a “wardrobe-first” fashion brand under a new design vision centred around “design, material and method”. In a statement, Jenner said her eponymous brand will shift beyond seasonal drops, such as latex pieces with London-based Poster Girl,...

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People

The minds behind Skims and Good American: Who are Jens and Emma Grede?

Celebrity brands are not a new phenomenon, yet in the present day, their size rivals traditional conglomerates, competing through scalable models fuelled by the monetisation of star power and social influence. Husband-and-wife team Jens and Emma Grede have become major players in this world, operating behind the scenes to prove that reach and...

Fashion |In Pictures

Kylie Jenner’s Khy collaborates with Poster Girl

Khy, the fashion brand founded by Kylie Jenner, has unveiled its newest collaboration with London-based Poster Girl, known for its ultra-feminine, boundary-pushing aesthetic. The Khy x Poster Girl collaboration is described as a partnership “years in the making” as Jenner was an early supporter of the tongue-in-cheek independent British fashion...

Fashion |In Pictures

Kylie Jenner’s Khy debuts swimwear

Khy, the fashion brand founded by Kylie Jenner in November 2023, has unveiled its debut swimwear range as part of its ‘Vacation Shop’ collection. Swimwear is part of the brand’s eighth drop, which launches exclusively on the brand’s website on July 11 and includes bikinis, one-piece swimsuits and cover-ups. The ‘Vacation Shop’ collection has...

Retail

Kylie Jenner’s KHY announces first-ever retail partnership

Kylie Jenner’s fashion brand KHY has made its physical retail debut at Selfridges in the UK after five months as a direct-to-consumer online brand. The retail partnership is described as a “significant stride forward for the brand” and offers a capsule collection of KHY's bestselling pieces in-store and online at Selfridges.com as it looks to...

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Fashion

Kylie Jenner has launched a fashion brand called Khy

Kylie Jenner, founder of Kylie Cosmetics, announced she has ventured into the fashion realm with brand Khy. The move aligns her with her sisters Kim and Khloe Kardashian, who have achieved remarkable success with their fashion ventures, Skims and Good American, which are are turning over record revenues. Ms Jenner is expanding her repertoire to...