Fashion retailer Primark is making kids' clothing more inclusive with design updates targeting sensory challenges, following its pledge in 2024 to make fashion and everyday essentials more accessible and affordable to as many people as possible. Primark has announced design changes to its core kidswear range to make it more inclusive and...
Jul 22, 2025
Now in its 10th year, Mori has its ambitions set on being more than just a babywear brand. Last month, the company made such a mission known by making its first acquisition: Kidly, another British label but for pre-school children. Now, Mori is also growing its retail network with the opening of a new store in Hampstead this summer, bringing its...
Jun 13, 2025
Pink Chicken, the childrenswear brand known for its vibrant colours, whimsical prints, and family-focused designs, has launched a new brand dedicated to providing organic elevated essentials that bring joy to kids’ wardrobes. Coop Kids by PC promises to offer childrenswear for “everyday adventures,” with a thoughtfully curated collection that...
Feb 13, 2025
According to market research and consulting firm Mordor Intelligence, the global children's wear market is expected to reach 353.20 million US dollars by 2029, growing at a rate of 5.35 percent annually. A rather encouraging outlook, even if in France, children's fashion has experienced a slowdown in recent years. Between optimistic forecasts,...
Feb 12, 2025
HUGO BOSS and CWF Group announce the renewal of their license contract for the BOSS and HUGO kidswear collections until the end of 2029. The agreement includes the BOSS Newborn, BOSS Infant Boy, BOSS Kid Boy and BOSS Kid Girl collections, designed for newborns to teenagers aged zero to 16 years, as well as the HUGO Boy and HUGO Girl collections...
Feb 10, 2025
British department store Marks & Spencer has said that it has reduced prices by up to 20 percent on over 100 products in its “everyday essentials” kidswear range, extending its pricing strategy beyond other categories like food. In a press release, the company noted that the reduction in price will not compromise quality or its “high sourcing...
Jan 31, 2025
Held twice a year in Florence, Italy, the Pitti Bimbo trade fair is considered to be the gold standard for the children’s clothing markets, and the trends on display there set the tone for the season. On January 22 and 23, 2025, Pitti Bimbo will mark its 100th edition with exhibitors showing their lines for fw25. Overall, from 60’s mod, 70’s...
Jan 21, 2025
Every winter brings the promise of adventure—moments waiting to be discovered, stories waiting to unfold. At Vingino, we believe every day holds the potential for something extraordinary and our Fall/Winter 2025 collection is crafted to bring that promise to life. Inspired by Italy’s timeless craftsmanship, this collection transforms every...
Jan 9, 2025
Sportswear brand Lacoste has pinned down a partner for the licensing of the kidswear category in its Crocodile brand. New York-based Haddad Brands will assume the role of designing, developing, producing and marketing all Lacoste kids’ clothing and accessories lines. The duo have signed onto a five-year agreement for products both within the US...
Dec 16, 2024
As the new year draws closer, the team at FS looks forward to the leading narratives for Kidswear for FW25. In our first trend Quintessence, we imagine a future defined by possibility, not limitation. In this protopia, the ideal can be achieved when perspective is at play; as what at first may appear typical, is at second glance most atypical....
Dec 5, 2024
Amazon Essentials, the e-commerce giant’s own clothing line of basic wear for men, women, baby, and kids, is launching its first celebrity collaboration with American model and influencer Sofia Grainge. The Amazon Essentials x Sofia Grainge collection is an exclusive range of baby and kidswear inspired by the joys of parenthood. The collection...
Dec 4, 2024
Swedish retailer H&M is launching a line of premium clothing and accessories label for babies and kids focusing on longevity and high-quality materials that are soft on the skin, keep their shape and don’t pill. The premium ‘H&M Adorables’ label, launching on October 10, features newborn essentials and gifts, timeless foundational babywear...
Oct 4, 2024