Kidswear news and archive

Lacoste establishes licensing agreement for kidswear

Sportswear brand Lacoste has pinned down a partner for the licensing of the kidswear category in its Crocodile brand. New York-based Haddad Brands will assume the role of designing, developing, producing and marketing all Lacoste kids’ clothing and accessories lines. The duo have signed onto a five-year agreement for products both within the US...

Fashion Featured

FW25 Kidswear trends focus on a future defined by possibility, not limitations

As the new year draws closer, the team at FS looks forward to the leading narratives for Kidswear for FW25. In our first trend Quintessence, we imagine a future defined by possibility, not limitation. In this protopia, the ideal can be achieved when perspective is at play; as what at first may appear typical, is at second glance most atypical....

Fashion |In Pictures Featured

Amazon Essentials launches first-ever celebrity collaboration

Amazon Essentials, the e-commerce giant’s own clothing line of basic wear for men, women, baby, and kids, is launching its first celebrity collaboration with American model and influencer Sofia Grainge. The Amazon Essentials x Sofia Grainge collection is an exclusive range of baby and kidswear inspired by the joys of parenthood. The collection...

Fashion |In Pictures

H&M launching new premium baby and kidswear label

Swedish retailer H&M is launching a line of premium clothing and accessories label for babies and kids focusing on longevity and high-quality materials that are soft on the skin, keep their shape and don’t pill. The premium ‘H&M Adorables’ label, launching on October 10, features newborn essentials and gifts, timeless foundational babywear...

Fashion Partner Content

Cup of Joe debuts kids’ collection for SS25: A mini-me revolution

With the SS25 season fast approaching, Dutch denim brand Cup of Joe, known for its minimalist, vintage-inspired designs, is expanding its portfolio with the launch of a kids' collection. Set to make waves in the fashion industry, the new line not only boasts impeccable design but also offers a seamless alignment with the brand's adult denim...

Fashion

Wrangler to launch kidswear with Brand Machine Group

Denim brand Wrangler has announced a partnership with licensing house Brand Machine Group (BMG) to launch an exclusive kidswear line from autumn/winter 2024. In a statement, Wrangler said it would leverage BMG's expertise in design and production to launch a refreshed childrenswear collection that blends its iconic Western style with...

Fashion

Macy’s relaunches kidswear line Epic Threads

American retailer Macy’s has relaunched its kid’s clothing line, Epic Threads celebrating the “spirit of childhood,” as it looks to modernise its private brand. In a statement, Macy’s said the refresh of Epic Threads focuses on “playful and expressive clothing and accessories to fit the needs of every kid,” offering versatile and stylish...

Business

WHP Global partners with FFI Global for new G-Star kidswear line

G-Star is expanding its childrenswear offering through a partnership between WHP Global and FFI Global, WHP Global announced in a press release. The move will see G-Star leverage FFI Global’s expertise and extensive market reach. G-Star aims to target a younger generation by offering “fashion-forward and sustainable clothing options for kids”....

Fashion Partner Content

Summery kids headwear with BARTS

For the new S25 collection, BARTS travels to summery Australia, the land of the vast outback, tropical beaches and unique flora and fauna. With the overarching theme of ‘Back to the Roots’, BARTS creates a collection inspired by the natural beauty, local cultures and summery colours that can only be found Down Under. Credits: BARTS Kids The kids...

Fashion

AllSaints expands licensed product ranges

British fashion retailer AllSaints is launching five new licensed product ranges in 2024, as part of its 30th anniversary celebrations. The licensed product launches include eyewear, kidswear, fragrances, men’s tailoring and underwear, and are being introduced to expand the reach of the AllSaints brands. Catherine Jobling, chief operating...

Fashion

What's behind the latest collection of workwear for children?

Work overalls for children with a GPS tracker in case they get lost? A small waxed shirt that defies pesticides? Trousers with knee pads for undisturbed crawling? What at first glance may sound like a good idea for active children or, somewhat more cynically, safety gear for the impending climate change, has a serious background: child labour....

FashionPress Release

Marc O’Polo FW24 Collection Preview Junior

With a focus on sustainability and a thirst for adventure, the new Fall/Winter 2024 collection by Marc O’Polo JUNIOR emphasizes what the brand stands for: lightness, optimism and closeness to nature. The collection’s colour palette of light and dark shades of beige, grey and green evokes the Scandinavian north. Strong tones such as Rust and Dark...