KKW Beauty news and archive

Kim Kardashian's beauty company to rebrand

On August 1st Kim Kardashian’s KKW Beauty website will be taken offline, in what is to be a rebranding and amalgamation of the company’s beauty and cosmetics products. In an Instagram post the direct-to-consumer brand said it would shut down its website at midnight and “come back under a completely new brand with new formulas that are more...

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Kim Kardashian sells 20 percent of KKW Beauty to Coty

Kim Kardashian West has inked a deal to sell 20 percent of her make-up brand KKW Beauty to American cosmetics giant Coty for 200 million dollars, the pair announced on Monday. The agreement values the three-year-old company at 1 billion dollars. It will see Coty take "overall responsibility" for the brand's skincare, haircare, personal care and...