Klarna news and archive

Klarna’s UK head to leave

Alex Marsh, the head of Klarna’s UK business, has exited the company after nearly five years at the ‘buy now, pay later’ (BNPL) service provider. Marsh announced his departure on LinkedIn, where he outlined his experiences at the company, beginning after it acquired Close Brothers Retail Finance in 2018, a move Marsh oversaw. During his time at...

RetailFeatured

Study reveals that next gen shoppers are ready for AI, AR and robots

Global payments and shopping service Klarna released data last week that reveals how retailers will need to adapt to win customers in the future - that means investing in artificial intelligence (AI), augmented reality (AR) and robots, which according to the study “are likely to dominate the in-store and online landscape”, especially fashion...

Business

Klarna reveals new features for consumers and retailers

Retail bank and shopping service platform Klarna is showcasing a new set of features and innovations of its app and website for its ‘Spotlight Spring’ product launch. Presented are Ask Klarna, Ads Manager, Creator Shops and a new personalised shopping feed, which aim to make shopping and reselling for its 150 million customers more personal,...

Fashion

Klarna unveils limited edition footwear for the Chicago Bulls, designed by Don C

Global shopping service Klarna has announced its continued partnership with the Chicago Bulls as their official shopping partner, extending their collaboration for several more years. As part of the partnership, Klarna has teamed up with streetwear designer Don C to create a special edition sneaker for the Bulls' iconic mascot, Benny the Bull....

Retail

Klarna and Paris Hilton open pop-up for Y2K fashion

Payment service provider Klarna has unveiled a new pop-up alongside its latest ambassador Paris Hilton in Los Angeles, California. In line with the reality star’s personal style, ‘House of Y2k’ will centre around shopping and trends from the 2000s through to the current day. The exhibition space will highlight three themes – technology, fashion...

Business

Klarna partners with Paris Hilton’s 11:11 Media on global campaign

Payment service provider Klarna has unveiled a new global campaign featuring Paris Hilton as part of a collaboration with the star’s media company, 11:11 Media. In the campaign, Hilton can be seen in a series of films engaging with Klarna’s payment services and shopping app, reciting the catchphrase ‘That’s Smoooth’. For part of the films,...

Business

2022 trends were defined by ‘nostalgia’ Klarna finds

Payment service provider Klarna has released the first part of its annual trend report, ‘The Checkout’, which looks into consumer trends over the past year. According to its findings, shopping trends in 2022 revolved around the theme of ‘nostalgia’, with items reminiscent of the 18th century through to the early 00’s seeing sales increases. The...

Business

Klarna rolls out Creator Platform globally

Bank and payment service provider Klarna has globally rolled out its Creator Platform, now allowing retailers and influencers in all of its 45 markets to access the feature. Initially launched in the US in October 2022, the initiative aims to match retailers with the right influencers and track performance metrics in a bid to bolster the...

Business

Klarna rolls out new app features, including price comparison search tool

Flexible payment provider Klarna has revealed a slew of new features on its app as it looks to continue building up its position as a shopping utility for customers and retailers. Its new additions see the Klarna App move beyond payments and become a platform that aims to drive purchasing. One of its new features includes a search tool that...

Retail

Klarna report suggests most holiday shoppers won’t be deterred by rising costs

A new report by online payment provider Klarna has suggested that US shoppers are likely to not be deterred by rising costs for the holiday season. According to its data, 68 percent of shoppers said they planned to spend more or the same on holiday shopping this year compared to last year. This compared to the 24 percent that said they had...

BusinessFeatured

BNPL provider Klarna secures 800 million dollar financing

Swedish payment provider Klarna has announced it has closed a new 800 million dollar funding round which it said will be used primarily to support the expansion of its US market position. The ‘buy now, pay later’ (BNPL) operator said it had received backing from existing investors, including Bestseller and its founders Sequoia, as well as a...

Business

Klarna launches loyalty card feature in app

Payment service Klarna has announced the launch of a new Loyalty Card feature in its app allowing users to access physical loyalty cards digitally. Supporting 8,000 loyalty card programmes worldwide, users will be able to collect all points and benefits from any associated merchant via the Klarna App. The launch follows the company’s acquisition...