Klarna news and archive

Sportswear brands failing to capitalise on growing female fans

Klarna, the AI-powered global payments network and shopping assistant, has revealed that sales of women’s football shirts are up 17 percent in the past year through its platform, however, eight out of 10 fans add that they would buy more women’s sports merchandise if more options were available. According to new research from Klarna and fan...

BusinessFeatured

Klarna taps AI for “human shopping experience” with new products

Klarna, the AI-powered global payments network and shopping assistant, is rolling out 13 new products this autumn, including a new AI-powered image search, which allows users to snap, search and shop. The new products were unveiled as part of the company’s ‘Spotlight Fall’ launch and feature new products that build on its “previous applications...

Retail

Klarna introduces new conscious shopping tools

Klarna, the AI-powered global payments network and shopping assistant, has announced the launch of several new products and services aimed at promoting circularity and encouraging smart shopping. Klarna is used by 150 million consumers and 27 million app users worldwide. According to a study by NielsonIQ, consumers are increasingly prioritising...

Report

Klarna posts increase in Q2 sales and GMV

Klarna, the global AI payment network and shopping assistant, increased GMV by 14 percent in the second quarter of this year, while the company’s revenue rose 17 percent to 5.5 billion Swedish krona and turnover from retailers increased by 23 percent. Commenting on the trading update, Sebastian Siemiatkowski, CEO of Klarna said: "I am very proud...

Report

Klarna’s UK head to leave

Alex Marsh, the head of Klarna’s UK business, has exited the company after nearly five years at the ‘buy now, pay later’ (BNPL) service provider. Marsh announced his departure on LinkedIn, where he outlined his experiences at the company, beginning after it acquired Close Brothers Retail Finance in 2018, a move Marsh oversaw. During his time at...

RetailFeatured

Study reveals that next gen shoppers are ready for AI, AR and robots

Global payments and shopping service Klarna released data last week that reveals how retailers will need to adapt to win customers in the future - that means investing in artificial intelligence (AI), augmented reality (AR) and robots, which according to the study “are likely to dominate the in-store and online landscape”, especially fashion...

Business

Klarna reveals new features for consumers and retailers

Retail bank and shopping service platform Klarna is showcasing a new set of features and innovations of its app and website for its ‘Spotlight Spring’ product launch. Presented are Ask Klarna, Ads Manager, Creator Shops and a new personalised shopping feed, which aim to make shopping and reselling for its 150 million customers more personal,...

Fashion

Klarna unveils limited edition footwear for the Chicago Bulls, designed by Don C

Global shopping service Klarna has announced its continued partnership with the Chicago Bulls as their official shopping partner, extending their collaboration for several more years. As part of the partnership, Klarna has teamed up with streetwear designer Don C to create a special edition sneaker for the Bulls' iconic mascot, Benny the Bull....

Retail

Klarna and Paris Hilton open pop-up for Y2K fashion

Payment service provider Klarna has unveiled a new pop-up alongside its latest ambassador Paris Hilton in Los Angeles, California. In line with the reality star’s personal style, ‘House of Y2k’ will centre around shopping and trends from the 2000s through to the current day. The exhibition space will highlight three themes – technology, fashion...

Business

Klarna partners with Paris Hilton’s 11:11 Media on global campaign

Payment service provider Klarna has unveiled a new global campaign featuring Paris Hilton as part of a collaboration with the star’s media company, 11:11 Media. In the campaign, Hilton can be seen in a series of films engaging with Klarna’s payment services and shopping app, reciting the catchphrase ‘That’s Smoooth’. For part of the films,...

Business

2022 trends were defined by ‘nostalgia’ Klarna finds

Payment service provider Klarna has released the first part of its annual trend report, ‘The Checkout’, which looks into consumer trends over the past year. According to its findings, shopping trends in 2022 revolved around the theme of ‘nostalgia’, with items reminiscent of the 18th century through to the early 00’s seeing sales increases. The...

Business

Klarna rolls out Creator Platform globally

Bank and payment service provider Klarna has globally rolled out its Creator Platform, now allowing retailers and influencers in all of its 45 markets to access the feature. Initially launched in the US in October 2022, the initiative aims to match retailers with the right influencers and track performance metrics in a bid to bolster the...