L Brand news and archive

Victoria's Secret announces the return of swim in stores

Victoria Secret has announced the return of its swim collection in stores for the first time in years after discontinuing it. The brand has been struggling over the past several years as it has lost ground to other lingerie retailers and fell behind in the swimsuit market. The brand previously announced it was discontinuing its swim collection...

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#MeToo: Victoria’s Secret former CMO accused of sexual harassment

With sales faltering, its fashion show canceled and consumers migrating to body positive brands such as Savage x Fenty, a new report by the New York Times came to add another nail in Victoria’s Secret coffin. More than 30 current and former executives, employees, contractors and models interviewed by the newspaper have accused former Chief...

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L Brands sales increase 26 percent in November

L Brands has reported a 26 percent increase in net sales for the four weeks ended 1 December to 1.596 billion dollars. The company’s net sales for the 43 weeks ended 1 December grew to 9.980 billion dollars compared to 9.077 billion dollars for the same period the previous year. Picture credit: L Brands media gallery