Labfresh news and archive

Why Labfresh ditched AI campaigns after four seasons: ‘Humans perform better’

AI still evokes different reactions. Enthusiasm and trepidation has now given way to experimentation and implementation. One of the fashion companies that started working with AI early on to help with its campaigns was Dutch brand Labfresh. After four seasons with AI by its side, however, the brand is now returning to fully “human” campaigns....

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Fashion

Biggest textile polluting nations in the EU listed, UK ranked 4th worst

The 15 nations in the EU creating the most textile pollution have been listed in a new study, with Italy, Portugal, Austria and the UK named the biggest culprits. The study, published by Amsterdam-based menswear brand Labfresh, examined various factors to arrive at its conclusion, including the nations’ total amount of textile waste, spending on...

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Business

Labfresh reaches crowdfunding goal in less than 2 hours

Amsterdam-based clothing company, Labfresh, known for treating its products with dirt-repellent, antibacterial and innovative textile technologies, has successfully crowdfunded for its stain repellent trousers in less than two hours to surpass its 13,000-pound goal. The Kickstarter campaign marked the fash-tech label’s fourth crowdfunding...