Leica bets on Formula 1 to reach new luxury customers in the US
Mike Giannattasio spent years selling fine watches and writing instruments at Montblanc, Dior Watches and Breguet before joining Leica. He sees more in common between those worlds than one might expect. “Selling a watch, a camera or a writing instrument is never just about the object,” the president of Leica Camera North America told...
loading...