Levi's news and archive

Levi’s® x Bode

The Levi’s® brand and Bode are introducing a limited-edition collaboration with the Barrel Racer Jean, which combines personal memories with American craftsmanship. Designer Emily Adams Bode Aujla was inspired by her childhood, her pony 'Checkers' and the world of barrel racing, complemented by influences from her vintage Levi’s® archive. The...

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Levi’s® brand announces multi-year partnership with global icon Rosé

The Levi’s® brand today announced a multi-year global partnership with ROSÉ, the chart-topping singer-songwriter and global icon. The collaboration unites two forces of originality – Levi’s®, the definitive lifestyle brand outfitting the world's originals for over 150 years, and ROSÉ, whose authentic artistry and rock and roll edge have...

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Levi’s e-commerce platform to be powered by Scayle

Enterprise commerce platform Scayle, part of Zalando SE, has announced a global partnership with American denim and apparel brand Levi’s to power its e-commerce across the US, Canada, and Europe. More than 350 online shops run on Scayle’s e-commerce software, including international brands and retailers such as British luxury department store...

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For a few dollars more: Levi's sets its sights on womenswear and the premium market

Paris, France - Global denim leader Levi's is looking to shed its image as a men's brand focused solely on jeans. The company aims to attract more female customers and dress them “from head to toe”, its chief executive officer Michelle Gass told AFP. She has set a goal of surpassing 10 billion dollars in revenue. “While jeans are our foundation,...

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Levi Strauss completes sale of Dockers brand to Authentic

US denim giant Levi Strauss announced the final closing of the sale of its Dockers brand to the US brand management firm Authentic Brands Group on February 27, 2026. This transaction marks a significant shift in the long-term strategy of the company as it seeks to streamline operations and focus on high-growth assets. The divestiture follows a...

FashionPress Release

The Levi’s® brand unites fashion and function with Spring/Summer 2026 workwear collection

Authentic utility meets contemporary style where purpose and design intersect. Drawing inspiration from Hawaiian workwear fabrics and the enduring appeal of the carpenter aesthetic, the Levi’s® brand presents an expanded Workwear collection for Spring/Summer 2026. The fashion-forward approach to utilitarian dressing reimagines timeless workwear...

FashionPress Release

Levi's® introduces Baby Brooklyn Bag

Details define style. Levi's® expands its versatile accessories range with the Baby Brooklyn Bag, a modern take on the everyday bag that adds a vibrant and sophisticated touch to the spring/summer 2026 collection. Crafted from premium denim and enhanced with unexpected details, this bag celebrates personal style and creativity. The Baby Brooklyn...

FashionPress Release

Levi’s® debuts “Behind Every Original” campaign with a Super Bowl advert

Levi’s® launched “Behind Every Original” today, a new global campaign celebrating the people driving change – with an ironic twist. Debuting during the Super Bowl with the manifesto film, Backstory, directed by Kim Gehrig, Levi’s® subverts traditional narrative expectations. It tells the stories of famous icons and everyday originals from a new...

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Is the NFL Super Bowl evolving into a fashion week?

The National Football League’s annual Super Bowl is no longer just a championship football game; its upcoming showdown between the Seattle Seahawks and the New England Patriots in San Francisco sees the NFL deepening its ties to fashion with a series of fashion shows, designer collaborations, and retail activations. Highlights include American...

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Levi Strauss shifts to direct-to-consumer model, achieves 7 percent organic growth

US denim giant Levi Strauss & Co. (LS&Co.) has reported a 4 percent increase in reported net revenues to 6.30 billion dollars for the fiscal year ended November 30, 2025. On an organic basis, which excludes the impacts of foreign exchange and divestitures, the group saw a 7 percent rise compared to the prior year. The company has reached what...

FashionPress Release

Levi’s ® and Jordan Brand, Two Icons Cut from the Same Cloth, Unveil Fresh Air Jordan 3s in New Collaborative Collection

Greatness attracts greatness. The Levi’s® brand and Jordan Brand continue their creative partnership with a bold new collection that celebrates the shared DNA of two brands embraced by every subculture – artists, athletes, activists, musicians, skaters, and dreamers. Most think of greatness as something only few reach, something that manifests...

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Preface Preview: Fabric trade show to host largest edition with Re/Assembly, Here|After and Denim Dudes

The upcoming Preface fabric trend show is gearing up to host its biggest edition since its 2018 inception, featuring Re/Assembly, Here|After, and Denim Dudes. Running from January 28 to 29 at 356 S. Mission Road in Los Angeles, the Fall/Winter 2027 edition brings together Preface’s textile showcase, an upcycling design competition hosted by...