Levi's news and archive

Levi’s Brand gets new SVP, chief marketing officer

Levi Strauss & Co. has announced the appointment of Kenny Mitchell as the senior vice president, chief marketing officer of the Levi’s Brand, effective June 5. Mitchell will report to the group’s president Michelle Gass, while overseeing the brand’s consumer marketing strategies that centre around building on denim leadership equity and growing...

Fashion

Everything you need to know about: Levi’s

Levi’s is an established brand famous for its rise from American workwear to general apparel with denim as their main focus. Their most well-known product is the 501® jeans, a straight leg, button fly jeans; symbol for freedom and pioneering. Origins In 1853, immigrant Levi Strauss had just opened a dry goods store in San Francisco and noticed...

ManagementFeatured

Levi Strauss posts Q1 sales growth of 6 percent

First quarter net revenues of 1.7 billion dollars at Levi Strauss & Co. increased 6 percent on a reported basis and 9 percent on a constant-currency basis excluding 40 million dollars in unfavourable currency impacts. The company has reaffirmed its expectations for fiscal 2023 of net revenues between 6.3 billion dollars and 6.4 billion dollars,...

CultureFeatured

Levi’s celebrates 501’s 150th anniversary with denim mural by Ian Berry

What does an artist do who is at the top of their game? Simple, kick it up a notch. Or various ones. This is what Ian Berry did, British denim artist extraordinaire who creates painting-like artworks out of old jeans - minus the paint. In honour of the 150th anniversary of Levi’s cult jeans 501, Berry collaborated with the brand. The result is...

ManagementFeatured

Levi Strauss beats Q4 estimates despite drop in revenue, profit

Levi Strauss was upbeat on its 2023 outlook Thursday as its fourth quarter results beat analysts’ estimates. The US denim giant reported 6 percent drop in revenue in the quarter ended November 27 as growth in its direct-to-consumer (DTC) channel was offset by a drop in wholesale. Fourth-quarter revenue at the US denim giant was flat on a...

BusinessFeatured

Burberry and Levi’s top Remake’s Fashion Accountability report for 2022

Now in its fifth year of publication, Remake’s Fashion Accountability report is continuing its efforts to expose brands’ transparency issues and unethical supply chains within the industry. For its 2022 report, the organisation said it was responding directly to the rise in overproduction and garment worker exploitation that have been...

ManagementFeatured

Levi Strauss lowers full-year guidance

Levi Strauss has lowered its full-year profit and revenue outlook against a backdrop of a stronger dollar and ongoing supply chain disruptions. Net revenue for the third quarter ended August 28 came in at 1.5 billion dollars, a 1 percent increase from a year earlier, or a 7 percent increase on a constant-currency basis. The increase was driven...

Business

Levi’s sets out to become net-zero by 2050 in new sustainability report

Denim brand Levi’s has revealed a slew of new sustainability goals for the coming years in its newly published 2021 Sustainability Report. Among details of the brand’s recent sustainability-centred achievements over the last year, Levi’s has also set 16 “people- and planet-first goals” that it said would illustrate its commitment to bettering...

Business

Levi’s targeted by watchdog Remake over alleged human rights violations

Denim brand Levi’s has increasingly become the subject of a campaign by global advocacy organisation Remake highlighting the retailer’s apparent lack of support for the Accord on Health and Safety. The watchdog, which centres its efforts around fighting for fair pay and climate justice in the clothing industry, has taken to social media to...

Fashion

Levi’s to relaunch SilverTab collection through Kohl’s

American brand Levi’s has revealed it will be relaunching its ‘90s SilverTab collection for a limited time, exclusively through omnichannel retailer Kohl’s. Available via Kohl’s and Levi’s online stores, the collection’s reintroduction includes baggy and relaxed denim styles for women, men and kids, with each silhouette refreshed for the new...

Business

Levi's on track to sell as many jeans online as in its stores

Levi’s is selling almost as many jeans online as it is in its stores. The company is well on its way to a 50-50 sales split, according to PYMNTS, a global news and analysis platform covering payments, retail, fintech, financial services and the digital economy. The denim giant, which operates over 3,200 stores in 110 countries, has embraced a...

ManagementFeatured

Levi Strauss posts revenue growth, reaffirms outlook

Levi Strauss & Co. second quarter net revenues were 1.5 billion dollars, an increase of 15 percent on a reported basis, and 20 percent on a constant-currency basis excluding 47 million dollars in unfavourable currency impacts. Net income decreased to 50 million dollars due to the decrease in operating income, while adjusted net income rose to...