Levi's news and archive

Levi Strauss reports drop in Q3 sales and earnings

Levi Strauss & Co. reported third quarter net revenues of 1.5 billion dollars, a marginal drop from the prior year on a reported basis and a 2 percent drop on a constant-currency basis. Net income for the quarter decreased to 10 million dollars, adjusted net income dropped to 112 million dollars and diluted earnings per share were 2 cents...

Business

Canadian watchdog to probe Levi’s over forced labour allegations

Levi Strauss Canada is set to face an investigation over allegations of forced labour in what is now adding to the growing list of companies being scrutinised by a Canadian watchdog. The Canadian Ombudsperson for Responsible Enterprise (CORE) has already launched related probes into the Canadian subsidiaries of Hugo Boss, Ralph Lauren, Diesel...

Fashion |In Pictures

Levi’s and Crocs unveils capsule collection

Casual footwear brand Crocs is pushing ahead with its collaboration strategy with a new capsule collection with denim brand Levi’s to celebrate the 150th anniversary of 501 jeans. The three-piece capsule collection aims to merge “casual comfort and quality design” and features two elevated takes on Crocs’ All-Terrain Clog and a new Classic Clog....

Business |Interview Featured

How Levi's conserves and preserves the iconic look of its 501 jeans

When you think of Levi's, you think of 501 jeans, the brand's signature piece. With its high waist and straight legs, the cut of these trousers has looked the same for 150 years. Yet it has changed more than you might think, with Levi's recently introducing the 'Plant-Based 501', made of 97 percent plant-based material. On this innovation and...

BusinessFeatured

CPHFW: Levi’s and Marimekko talk the challenges of adopting sustainable innovation

Simultaneous to the rising demand for circular and sustainable production solutions is the growing pressure on fashion brands to react to such significant changes. This topic was one of many discussed as part of the Copenhagen Fashion Week (CPHFW) Talk Series, in cooperation with Vogue Business, with one particular event centred around ‘...

Report

Levi’s Brand gets new SVP, chief marketing officer

Levi Strauss & Co. has announced the appointment of Kenny Mitchell as the senior vice president, chief marketing officer of the Levi’s Brand, effective June 5. Mitchell will report to the group’s president Michelle Gass, while overseeing the brand’s consumer marketing strategies that centre around building on denim leadership equity and growing...

FashionPress Release

Everything you need to know about: Levi’s

Levi’s is an established brand famous for its rise from American workwear to general apparel with denim as their main focus. Their most well-known product is the 501® jeans, a straight leg, button fly jeans; symbol for freedom and pioneering. Origins In 1853, immigrant Levi Strauss had just opened a dry goods store in San Francisco and noticed...

ManagementFeatured

Levi Strauss posts Q1 sales growth of 6 percent

First quarter net revenues of 1.7 billion dollars at Levi Strauss & Co. increased 6 percent on a reported basis and 9 percent on a constant-currency basis excluding 40 million dollars in unfavourable currency impacts. The company has reaffirmed its expectations for fiscal 2023 of net revenues between 6.3 billion dollars and 6.4 billion dollars,...

CultureFeatured

Levi’s celebrates 501’s 150th anniversary with denim mural by Ian Berry

What does an artist do who is at the top of their game? Simple, kick it up a notch. Or various ones. This is what Ian Berry did, British denim artist extraordinaire who creates painting-like artworks out of old jeans - minus the paint. In honour of the 150th anniversary of Levi’s cult jeans 501, Berry collaborated with the brand. The result is...

ManagementFeatured

Levi Strauss beats Q4 estimates despite drop in revenue, profit

Levi Strauss was upbeat on its 2023 outlook Thursday as its fourth quarter results beat analysts’ estimates. The US denim giant reported 6 percent drop in revenue in the quarter ended November 27 as growth in its direct-to-consumer (DTC) channel was offset by a drop in wholesale. Fourth-quarter revenue at the US denim giant was flat on a...

BusinessFeatured

Burberry and Levi’s top Remake’s Fashion Accountability report for 2022

Now in its fifth year of publication, Remake’s Fashion Accountability report is continuing its efforts to expose brands’ transparency issues and unethical supply chains within the industry. For its 2022 report, the organisation said it was responding directly to the rise in overproduction and garment worker exploitation that have been...

ManagementFeatured

Levi Strauss lowers full-year guidance

Levi Strauss has lowered its full-year profit and revenue outlook against a backdrop of a stronger dollar and ongoing supply chain disruptions. Net revenue for the third quarter ended August 28 came in at 1.5 billion dollars, a 1 percent increase from a year earlier, or a 7 percent increase on a constant-currency basis. The increase was driven...