levi's news and archive

Levi Strauss swings to full-year loss, sales improve in Q4

Levi Strauss swung to a loss last year as store closures hit revenue, but the US denim company saw a “significant sequential improvement” in Q3 sales. For the year to 29 November, the business reported a net loss of 127 million dollars, compared to net income of 395 million dollars a year earlier. The company saw a 23 percent drop in full-year...

Jan 29, 2021

Fashion

Levi Strauss ventures into home goods with Target

Levi’s is creating a limited-edition home collection of thoughtfully-designed, durable pieces to inspire a more sustainable home environment. The line is created in partnership with Target, and will retail exclusively through the company upon its launch on February 28. The two companies worked together to create the collection of items across...

Jan 27, 2021

Podcast

Podcast: Levi's Paul Dillinger discusses future fashion philosophy

In this episode, The Wardrobe Crisis speaks to Levi's vice president of global product innovation Paul Dillinger about future fashion philosophy, sustainable fashion and wearable tech. Listen to the podcast below. Source: The Wardrobe Crisis via OmnyStudio

Jan 5, 2021

Fashion

Miu Miu launches upcycled collection and partners with Levi's

Miu Miu is repurposing bespoke party dresses under its new Miu Miu Upcycled label. The Italian fashion house, aka Prada’s younger sister, is sourcing the globe for inspirational dresses from the 1930s through 1980s. Each dress will be individually numbered and sold via its flagship stores stores in Milan, London, Paris, Moscow, New York,...

Dec 30, 2020

Report

Levi Strauss & Co. names Elliott Rodgers as new board member

Levi Strauss & Co has announced the appointment of Elliott Rodgers to its board of directors, effective immediately. Rogers is currently chief information officer at Ulta Beauty, a role he’s been in since September after having held several supply chain roles since joining the company in November 2013. Prior to joining Ulta Beauty, Rodgers was...

Dec 10, 2020

Fashion

Levi's launches a line of virtual clothing via Snapchat

Levi's is going digital this holiday season. The denim brand has teamed with Snapchat to create a line of clothing for Bitmoji. Snapchat users can now customize their avatars using Levi's styles, across jeans, jackets and shirts. Users will be able to see their Levi's outfits across in-app features and mobile games integrated with the app,...

Dec 8, 2020

Fashion

Levi's teams with Farm Rio on Brazilian-inspired collection

Levi's has teamed with Brazilian brand Farm Rio to launch a collaborative line inspired by cultural movements and nature. The two brands have created a collection that brings together the tropical color scheme and inspirations of Farm Rio with Levi's iconic denim styles. The collection features 16 pieces, including trucker jackets, ribcage...

Dec 4, 2020

Report

Levi's appoints new chief diversity, inclusion and belonging officer

Levi’s has appointed Elizabeth Morrison as the company’s chief diversity, inclusion and belonging officer (DI&B). Bringing more than 20 years of experience in building diversity within the workplace, Morrison will be responsible for “ensuring that the company has the right practices in place to attract and retain a workforce that is as diverse...

Nov 18, 2020

Report

Levi Strauss announces leadership changes amid digital drive

Levi Strauss & Co has announced a number of changes to its leadership team as it looks to accelerate its digital transformation. The US heritage brand has promoted its chief marketing officer Jen Sey to brand president. “The Levi’s brand organization will bring together marketing, design, merchandising and brand experience to drive a center-led...

Oct 28, 2020

Management

Levi Strauss reports better-than-expected sales boosted by e-commerce

Levi Strauss & Co reported better-than-expected sales for the third-quarter on Tuesday, with online revenue soaring 52 percent during the period. Net revenue at the company fell 27 percent on a reported basis to 1.06 billion dollars, largely due to Covid-19-related store closures, while net income fell 78 percent to 27 million dollars. But those...

Oct 7, 2020

Retail

Levi’s opens circular-focused concept store in Soho London

US denim label Levi’s has opened a new concept store in Soho London with a focus on sustainability and circularity. The brand said the two-floor store will act as a “new blueprint for an in-store consumer experience”, and features a made-to-measure Lot No.1 bespoke denim service; Levi’s Vintage Clothing, a premium line creating new...

Oct 7, 2020

Fashion

Levi's launches denim buyback program, SecondHand

Levi Strauss & Co. has introduced its shoppers to SecondHand, a recommerce site that buys back unwanted Levi's items and resells quality second hand denim. "Levi’s SecondHand keeps coveted pieces in circulation," the company explained on its website. "It’s all about connecting people to timeless styles they otherwise may not have found, and most...

Oct 6, 2020