Levi's news and archive

Levi’s defends iconic tab trademark in legal battle with Philipp Plein

Levi Strauss & Co., the denim giant, has long safeguarded its trademarks with the fervour of a company that understands the vital role of intellectual property in fashion. Now, the company has launched a case against Philipp Plein, alleging that the designer's use of a tab on garments infringes on Levi’s iconic and trademarked label, which has...

Fashion

Levi's launches jeans fit guide on Amazon Alexa

Denim and lifestyle brand Levi’s is looking to leverage the power of conversational commerce with a new industry-first innovative jeans fit guide with Amazon Alexa. The fit guide on Alexa is exclusive to Germany until the end of December and aims to bolster Levi’s direct-to-consumer-first strategy by focusing on reimagining the online shopping...

Report

Levi Strauss names Dario Aguilar as MD, Latin America

Levi Strauss & Co. has appointed Dario Aguilar as the managing director for Latin America, effective December 2, 2024. Reporting to EVP and chief commercial officer Gianluca Flore, the company said, Aguilar will be responsible for overseeing the commercial operations in the region across channels. “I am pleased to welcome Dario to our commercial...

Business

Levi's signs Pakistan Accord

Levi Strauss & Co. has signed a legal agreement to ensure the safety of garment workers in Pakistan, the Clean Clothes Campaign (CCC) said. The American denim brand is the 129th signatory to the Pakistan accord. The Pakistan Accord, which will come into effect in 2023, is a legally binding agreement between fashion brands and trade unions. The...

BusinessFeatured

Levi Strauss & Co. publishes inaugural climate transition plan, aims to be net zero by 2050

Denim and lifestyle brand Levi Strauss & Co. (LS&Co.) has published its inaugural climate transition plan, which includes a roadmap for the company to reach both its near-term greenhouse gas (GHG) emissions reduction target by 2030 and its goal of being a Net Zero emissions company by 2050. Following in the footsteps of the H&M Group and...

Report

Daniel Geballe to join Levi Strauss board in April 2025

Levi Strauss has elected Daniel Geballe to serve as a member of the board, effective April 26, 2025. Geballe would replace current member David Friedman, who is set to retire next year. The company said in a release that Geballe currently serves as a managing director at SJF Ventures, where he leads investments in early-stage companies creating...

ManagementFeatured

Levi Strauss announces strategic review of Dockers to drive growth

For the third quarter, Levi Strauss net revenues of 1.5 billion dollars were flat on a reported basis, and 2 percent higher on a constant-currency basis. Levi Strauss announced that it has initiated a formal review of strategic alternatives for the Dockers brand, which could include a potential sale or other strategic transaction. The company’s...

Fashion

Levi’s unveils campaign with Beyoncé

The previously teased collaboration between denim specialist Levi’s and 32-time Grammy-winning singer Beyoncé has finally been revealed. For ‘Reiimagine’, Beyoncé takes centre stage in a campaign inspired by Levi’s legacy, reimagining classic looks and films previously released by the brand. With help from Emmy Award-winning cinematographer...

Fashion

Levi’s teases collaboration with Beyoncé

It appears a Levi’s and Beyoncé collaboration is on the horizon. The US denim giant teased a potential partnership with the ‘Texas Hold ‘Em’ singer on its Instagram, where it shared the outline of a woman – vaguely resembling Beyoncé – on horseback. The image was accompanied by the caption “Introducing: A New Chapter”, igniting a frenzy among...

Retail|In Pictures

Levi's opens new “immersive store” in London's Knightsbridge

Denim and lifestyle brand Levi’s has opened a new immersive store in London's Knightsbridge Estate to deepen its direct-to-consumer strategy “by offering a curated head-to-toe experience”. The new 3,229 square foot store at 61 Brompton Road has been designed to “redefine denim retail” by offering an elevated retail experience while reinforcing...

PeoplePress Release

Levi Strauss & Co. Appoints Camille Colombier as Human Resources Lead for Europe

Levi Strauss & Co. announces the promotion of Camille Colombier to the position of Human Resources Lead for Europe and AMA (Asia, Middle East, and Africa) at Dockers. Camille has been with Levi Strauss & Co. for almost three years, bringing a wealth of experience and expertise to the company. Prior to joining Levi’s, she held a leadership role...

Fashion

Discover career opportunities at these exciting fashion companies

The fashion industry is a dynamic and creative sector that is constantly evolving. From design to production and marketing to sales; every stage of the process offers exciting career opportunities. Whether you are a recent graduate or have years of experience, the fashion industry has an array of opportunities where passion and craftsmanship...