Levi's news and archive

Keeping it loose: Levi's launches new campaign with Rosé and Shai Gilgeous-Alexander

US denim brand Levi's has launched a new campaign, 'Keep it Loose', fronting the pop star Rosé and reigning NBA MVP Shai Gilgeous-Alexander, according to a press release. The campaign centres on 'Loose Prep', a trend within the brand's autumn/winter 2026 collection that reworks preppy classics with looser silhouettes and relaxed proportions. Ros...

FashionPress Release

Denim on the rock: Satisfy and Levi's rework vintage 501s for climbing in 'Stoner'

French running brand Satisfy and US denim brand Levi's have returned for a second collaboration, a climbing-focused collection called 'Stoner', according to a press release. Through Satisfy's Re-Possessed programme, archive-sourced Levi's garments are rebuilt for movement while keeping their existing wear. The collaboration references climbing...

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Levi Strauss & Co. exceeds Q2 market expectations, raises annual forecast

US apparel company Levi Strauss & Co. (LS&Co.) has once again exceeded market expectations in the second quarter of its 2025/26 financial year. Following the unexpectedly strong results, the denim specialist raised its annual forecast again on Wednesday evening. In the three months to May 31, revenue amounted to 1.56 billion dollars. This...

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Fashion |In Pictures

Christelle Kocher debuts Levi’s collaboration at Paris Haute Couture Week

American denim brand Levi’s has debuted a collaboration with Christelle Kocher, artistic director of Maison Lemarié, during Paris Haute Couture Week, designed to showcase “a radical reinterpretation of denim”. The 10-piece collection reimagines American denim through “the lens of French couture savoir-faire,” explains Levi’s in the press...

Fashion

Levi’s Lot-1 launches ‘Made to Order’ service in London

American denim brand Levi’s has launched a new premium bespoke tailoring experience at its Soho atelier in London, offering customers the chance to create their own one-of-a-kind handcrafted jeans. The Levi’s Lot-1 represents the highest expression of craftsmanship offered by Levi Strauss & Co., with all ‘made-to-order’ pieces made using premium...

CulturePress Release

Covered logo instantly recognisable: Levi's batwing at the 2026 World Cup

During the FIFA World Cup 2026 matches at Levi's Stadium in Santa Clara, the denim brand's name was temporarily covered, in line with the international football governing body's clean stadium policy. All that remained was the batwing logo. Fans instantly recognised the brand, according to Levi's. FIFA's clean stadium policy dictates that any...

FashionPress Release

Levi’s® returns to Primavera Sound Barcelona 2026

For the second consecutive year, Levi’s® had a strong presence at Primavera Sound Barcelona as the festival's exclusive denim partner. Across three locations – the Levi’s® Plaza, the 501® Club and the Levi’s® Warehouse – some of the world's most exciting creatives came together to celebrate music, style and the power of self-expression against...

Fashion |In Pictures

Levi's unveils collaboration with England football team

American denim and lifestyle brand Levi's has unveiled a new collaboration with The Football Association and the England National Team ahead of this summer’s FIFA World Cup. The Levi’s England Collection is part of the brand’s Football Federation partnerships, which also include Mexico, the USA, and France, as part of the Levi’s ongoing strategy...

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Fashion

Case studies in the rise of ESG disputes: Greenwashing and social washing in focus

This week, it was announced that the Clean Clothes Campaign (CCC), together with four consumers, is filing a lawsuit against clothing brand Levi Strauss (Levi's). The case revolves around alleged misleading sustainability claims and labour rights violations at a factory in Turkey where Levi's manufactures. More than 400 workers lost their jobs...

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Business

Clean Clothes Campaign takes Levi’s to court over labour condition claims

The non-profit organisation Clean Clothes Campaign has initiated legal proceedings against Levi Strauss & Co. According to the organisation, the denim brand has misled consumers with statements about labour conditions in its supply chain, as stated in a press release. Four consumers are acting as co-claimants in the case. The lawsuit was...

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California AG: Amazon forced Levi’s, Hanes to raise prices

California Attorney General Rob Bonta has released a series of unredacted court documents detailing how US e-commerce giant Amazon allegedly pressured fashion and lifestyle brands to inflate prices across the retail market. The filings, part of an ongoing antitrust lawsuit in the San Francisco Superior Court, implicate major industry names such...

FashionPress Release

The Levi’s® brand launches “A Levi’s® Summer” campaign, where denim shorts bring back the Y2K summer you remember

There are summers you remember. A Levi’s® Summer you never forget. Starting in May, the Levi’s® brand is launching “A Levi’s® Summer,” a campaign built around a simple but powerful idea: Levi’s® shorts are summer. Tapping into the collective desire to put the phone down and reconnect with what is real, the campaign positions Levi’s® denim shorts...