Levi's news and archive

Levi's unveils collaboration with England football team

American denim and lifestyle brand Levi's has unveiled a new collaboration with The Football Association and the England National Team ahead of this summer’s FIFA World Cup. The Levi’s England Collection is part of the brand’s Football Federation partnerships, which also include Mexico, the USA, and France, as part of the Levi’s ongoing strategy...

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Case studies in the rise of ESG disputes: Greenwashing and social washing in focus

This week, it was announced that the Clean Clothes Campaign (CCC), together with four consumers, is filing a lawsuit against clothing brand Levi Strauss (Levi's). The case revolves around alleged misleading sustainability claims and labour rights violations at a factory in Turkey where Levi's manufactures. More than 400 workers lost their jobs...

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Clean Clothes Campaign takes Levi’s to court over labour condition claims

The non-profit organisation Clean Clothes Campaign has initiated legal proceedings against Levi Strauss & Co. According to the organisation, the denim brand has misled consumers with statements about labour conditions in its supply chain, as stated in a press release. Four consumers are acting as co-claimants in the case. The lawsuit was...

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California AG: Amazon forced Levi’s, Hanes to raise prices

California Attorney General Rob Bonta has released a series of unredacted court documents detailing how US e-commerce giant Amazon allegedly pressured fashion and lifestyle brands to inflate prices across the retail market. The filings, part of an ongoing antitrust lawsuit in the San Francisco Superior Court, implicate major industry names such...

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The Levi’s® brand launches “A Levi’s® Summer” campaign, where denim shorts bring back the Y2K summer you remember

There are summers you remember. A Levi’s® Summer you never forget. Starting in May, the Levi’s® brand is launching “A Levi’s® Summer,” a campaign built around a simple but powerful idea: Levi’s® shorts are summer. Tapping into the collective desire to put the phone down and reconnect with what is real, the campaign positions Levi’s® denim shorts...

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DTC surge drives Levi Strauss to raise annual guidance

US-based denim leader Levi Strauss & Co. has reported robust financial results for the first quarter ended March 1, 2026, prompting the group to increase its full-year outlook. The company saw broad-based growth across all regions and channels, bolstered by its strategic pivot toward a direct-to-consumer (DTC) denim lifestyle model. Quarterly...

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Levi’s® x Bode

The Levi’s® brand and Bode are introducing a limited-edition collaboration with the Barrel Racer Jean, which combines personal memories with American craftsmanship. Designer Emily Adams Bode Aujla was inspired by her childhood, her pony 'Checkers' and the world of barrel racing, complemented by influences from her vintage Levi’s® archive. The...

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Levi’s® brand announces multi-year partnership with global icon Rosé

The Levi’s® brand today announced a multi-year global partnership with ROSÉ, the chart-topping singer-songwriter and global icon. The collaboration unites two forces of originality – Levi’s®, the definitive lifestyle brand outfitting the world's originals for over 150 years, and ROSÉ, whose authentic artistry and rock and roll edge have...

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Levi’s e-commerce platform to be powered by Scayle

Enterprise commerce platform Scayle, part of Zalando SE, has announced a global partnership with American denim and apparel brand Levi’s to power its e-commerce across the US, Canada, and Europe. More than 350 online shops run on Scayle’s e-commerce software, including international brands and retailers such as British luxury department store...

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For a few dollars more: Levi's sets its sights on womenswear and the premium market

Paris, France - Global denim leader Levi's is looking to shed its image as a men's brand focused solely on jeans. The company aims to attract more female customers and dress them “from head to toe”, its chief executive officer Michelle Gass told AFP. She has set a goal of surpassing 10 billion dollars in revenue. “While jeans are our foundation,...

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Levi Strauss completes sale of Dockers brand to Authentic

US denim giant Levi Strauss announced the final closing of the sale of its Dockers brand to the US brand management firm Authentic Brands Group on February 27, 2026. This transaction marks a significant shift in the long-term strategy of the company as it seeks to streamline operations and focus on high-growth assets. The divestiture follows a...

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The Levi’s® brand unites fashion and function with Spring/Summer 2026 workwear collection

Authentic utility meets contemporary style where purpose and design intersect. Drawing inspiration from Hawaiian workwear fabrics and the enduring appeal of the carpenter aesthetic, the Levi’s® brand presents an expanded Workwear collection for Spring/Summer 2026. The fashion-forward approach to utilitarian dressing reimagines timeless workwear...