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The 4 billion dollar shoe that fashion never wanted: the rise and fall of Allbirds
In 2016, a New Zealand football player-turned-entrepreneur and a biotech engineer launched a wool sneaker on Kickstarter. They hit their 30,000 dollars goal in five days, raised 119,000 dollars in total, and set in motion one of the most instructive brand stories of the decade. This week, Allbirds agreed to sell all of its intellectual property...
Fashion |ANALYSIS
The rise of menswear romanticism: the new aesthetic reshaping how men dress
It is not a coincidence that Jacob Elordi chooses to wear womenswear from Chanel or Bottega Veneta off-duty, without sponsorship, stylist, or explanation. Or that A$AP Rocky becomes a face of Chanel despite the house producing no menswear line. What makes these moments significant is not the celebrity behaviour itself, it is what it signals...