Latest Fashion Trends
Discover the latest fashion trends and reports by Trendstop.com, one of the world’s leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Trend Purists who distil early consumer analysis into clear, easily translatable product & campaign direction for apparel professionals. ‘Images courtesy of Trendstop.com’
Latest Trends News
The Evolution of Colour: Soft Jade
The significance of colour in the design process cannot be understatedapproximately 88% of people will dismiss a style if the colour isnt to their liking, according to Kissmetrics. Theres bountiful evidence that colour drives consumer decisions, and should be considered during the earliest stages of design. If youd like to discover more about Trendstops The post The Evolution of Colour: Soft Jade first appeared on Trendstop.
Fashion Trend Forecasting: How to Predict Future Fashion
Have you ever wondered how brands identify and apply seasonal fashion trends? Or how many brands seem to be selling practically the same trends? In this post, well introduce how we, as a leading trend agency, forecast fashion, and consumer trends. Read on to discover how to start implementing them for your brand, or improve The post Fashion Trend Forecasting: How to Predict Future Fashion first appeared on Trendstop.
The Rise of the Eco-Advocate
At the close of last year, discussion of sustainability in fashion revolved around the circular economy, sustainable sourcing at scale, and a better integration of sustainable values into brand DNA. As progress was spoken of in terms of decades rather than years, couched in terms of ongoing commitment, we were oblivious to the impending havoc The post The Rise of the Eco-Advocate first appeared on Trendstop.
Fall/Winter 2020-21: Spotlight on Seasonal Colour Trends
Tracking the Colour Timeline from Colour Forecast to Retail At Trendstop, our colour forecasting experts offer seasonal analysis of the essential hues for women, men, home and lifestyle. This includes dedicated reports for Neutrals Foundation Colours, Fashion Colours and Accents + Active Colours. Each forecast contains Pantone colour references, including Pantone Fashion, Home The post Fall/Winter 2020-21: Spotlight on Seasonal Colour Trends first appeared on Trendstop.
Kantamanto: Africa’s outlet for Western excess
Luxury London boutique, Browns, has partnered with Collina Strada to create a capsule collection using deadstock from Ghanas Kantamanto, the worlds largest second-hand clothing market. The collection aims to highlight the grotesque levels of waste generated by the fashion industry. Kantamanto, located in the Ghanaian capital of Accra, spans around seven acres, and houses more The post Kantamanto: Africas outlet for Western excess first appeared on Trendstop.
Death of the Modern Trade Show?
Covid-19 has brought many outmoded corners of the fashion industry into sharp relief, not least amongst them the modern-day trade show. With travel out of the question for some time, trade shows relying on physical attendance alone have found their shortcomings writ large. So whats going to happen to trade shows? Once an innovative way The post Death of the Modern Trade Show? first appeared on Trendstop.
A Post-Pandemic View on Colour
Pantones Colour of the Year, Classic Blue, bringing a sense of peace and tranquility to the human spirit, offering refuge, has a prophetic resonance for a world in the grips of a pandemic. It has not been a colour that we collectively turned towards however. As words failed us, we expressed ourselves in the rainbows The post A Post-Pandemic View on Colour first appeared on Trendstop.
A note from Trendstop’s founder: Why Rewiring Fashion has my support
Last week, I added my signature and support to Rewiring Fashion a long-overdue manifesto from the creative powerhouses of our industry, facilitated by The Business of Fashion. A call for change, emerging from a time of collective despair and collective hope for a system that serves everyone, from designers and The post A note from Trendstops founder: Why Rewiring Fashion has my support first appeared on Trendstop.
Post-Coronavirus Insights: Unprofitable Collections
In a series of live online sessions over the past two months, we have been sharing insights on the post-coronavirus consumer; what market changes were expecting, how product demands are evolving before our eyes, and the steps that forward-thinking brands are taking now to survive and thrive in a downturn. Here we share one of The post Post-Coronavirus Insights: Unprofitable Collections first appeared on Trendstop.
Pitti Uomo 97
Originally conceived in traditional trade show format, the menswear boom has seen Pitti Uomo become one of the most important menswear fashion events in the industry. A launch pad for new projects, and showcase for established brands and emerging talents alike, the event is increasingly home to the luxury ateliers as more and more international The post Pitti Uomo 97 first appeared on Trendstop.
London Fashion Week Men’s
The Fall Winter 2020-21 Mens catwalk season has begun, starting in London at The Truman Brewery, Spitalfields. The venue hosted both the BFC runways and the DiscoveryLAB presentation area, where emerging designers are given the opportunity to present their latest collections to key industry players. A Sustainable Future Sustainability took centre stage with the British The post London Fashion Week Mens first appeared on Trendstop.
The Future of Denim
As a constant fashion staple, denim is undergoing a fall in popularity as iconic labels struggle to keep pace with a rapidly changing retail climate. Traditional denim brands are losing out to fast fashion retailers who can offertrend-led denimlooksquicker and at more competitive price points.The impact of light and travel friendly sports-inspired styles are also The post The Future of Denim first appeared on Trendstop.