The Hugo x Liam Payne capsule collection has been launched at an experimental event during Berlin Fashion Week. The FW19 capsule is the first to be designed by the pop artist and former One Direction member since he became Hugo’s brand ambassador back in April, and also marks Hugo’s first global collaboration in the world of music. The...
Jul 4, 2019
Hugo, the younger, edgier label of Hugo Boss' portfolio, has named former One Direction band member Liam Payne as its newest brand ambassador. Payne will collaborate with the brand and their creative director, Peter Deirowski, for a capsule collection, and will also be the face of the brand's bodywear collection. The Hugo x Liam Payne collection...
May 1, 2019