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Liam Payne news and archive

Fashion

In pictures: Hugo launches Liam Payne capsule collection

The Hugo x Liam Payne capsule collection has been launched at an experimental event during Berlin Fashion Week. The FW19 capsule is the first to be designed by the pop artist and former One Direction membersince he became Hugo’s brand ambassadorback in April, and also marks Hugo’s first global collaboration in the world of music. The collection...

Jul 4, 2019

People

Liam Payne named brand ambassador for Hugo

Hugo, the younger, edgier label of Hugo Boss' portfolio, has named former One Direction band member Liam Payne as its newest brand ambassador. Payne will collaborate with the brand and their creative director, Peter Deirowski, for a capsule collection, and will also be the face of the brand's bodywear collection. The Hugo x Liam Payne collection...

May 1, 2019