LIU JO news and archive

Italian menswear industry recovers as dress codes blur

Italy’s menswear sector is recovering from a slump during the pandemic. Amid easing coronavirus restrictions and rising sales, fashion brands look to redefine what men will wear as they return to offices and go on vacation. You know men are serious about fashion when they don’t mind sweating in bespoke suits as temperatures soar above 35 degrees...

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Business|INTERVIEW

Liu Jo brings home Uomo brand and rehearses for Milan fashion week

Liu Jo, the Carpi-based pret-a-porter brand, recently launched broke into the Chinese market with the launch of its first shop in Shanghai. The aim of the brand’s newest expansion is to gain more international experience in order to make its debut on the runways at Milan Fashion week. Speaking of gaining experience, by the end of the year, the...

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Video

Video: Liu Jo - SS19 collection

Liu Jo - Spring Summer 2019 collection. Source: FF Channel, YouTube.

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Retail

Liu Jo shifts expansion focus to China

Liu Jo aims to make it big in China by opening up a string of newly-owned stores. Italian fashion label Liu Jo has shifted its expansion focus to Asia following a period of rapid growth in Europe over the past few months. The brand opened a new, directly-owned store in Shanghai earlier this month at Plaza 66, as it seeks to consolidate its...

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Report

Anna Baschirotto joins Liu Jo as Marketing & Communication Director

Premium Italian brand Liu Jo has appointed Anna Baschirotto as Global Marketing & Communication Director, reporting to the President Marco Marchi, from the May 2, 2018. Commenting on her new position at Liu Jo, Anna Baschirotto said in a media statement: “I’m very happy to join the Liu Jo team at a moment when its so challenging and dynamic for...

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Apparel

Liu Jo to expand in China

Italian fashion brand Liu Jo has firmly fixed its gaze on China: The company has entered a master franchise agreement with China Resources Textiles and plans to open up to 200 new stores over the next five years in the country. Liu Jo was founded by the Marchi brothers in 1995 and had its first exclusive distributor for China already in 2002....