Whatnot, a leading live shopping marketplace across US and European markets, has secured 265 million dollars in Series E funding, valuing the platform at nearly 5 billion dollars. The investment round, co-led by Greycroft, DST Global, and Avra, marks one of the largest investments in livestream retail to date. The platform, which has...
Jan 8, 2025
British consumers are increasingly gravitating towards brands and products that blend heritage, storytelling, and social consciousness, according to comprehensive data from livestream shopping platform Whatnot. The most striking trend is the surge in demand for vintage and inclusive fashion. Searches for vintage-inspired looks rocketed by 3,100...
Dec 17, 2024
Zara is set to expand its live shopping broadcasts to the United States, the United Kingdom, and Europe later this year as the retailer’s trial in China continues to gain traction. The Spanish fashion retailer, which is owned by Inditex, is investing in new shopping formats following analyst expectations of a slowdown in sales growth, according...
Jun 3, 2024
Lisbon - Social and live commerce offers opportunities. That was the message offered by participants in the panel discussion 'Social and live commerce: what will it take to break through in the West?', which took place on November 15 at the technology conference Web Summit. There are two things going on in e-commerce right now, argued Sophie Frè...
Nov 22, 2023
X, formerly known as Twitter, has revealed its plans to host a livestream shopping event, marking an initial partnership with Paris Hilton for content and commerce services. This feature will enable users to simultaneously watch livestreamed videos, engage in chat discussions, and shop while also participating in Spaces. In her announcement...
Oct 5, 2023
YouTube is set to launch its first official shopping channel in South Korea on June 30, becoming the world's pioneer in this domain. The channel will provide a live commerce platform for companies and feature around 30 brands at its launch, reported Yonhap News Agency. YouTube's move into the shopping space aims to create an engaging and...
Jun 26, 2023
Online shopping has been growing for years, but is it fun? Live shopping specialist LiveBuy from Berlin doubts this and wants to help online retailers conquer a new sales channel with live streaming, which turns shopping on screen into an event. In China, live shopping is already a mass phenomenon. Chinese live shopping superstars like Viya and...
Mar 23, 2022
Threads Styling, the luxury chat-based shopping platform, is expanding with a new e-commerce website and dedicated live shopping strategy to offer a “unique high-touch customer experience" to strengthen client engagement and accelerate growth across key markets. The chat-based commerce platform has become a go-to luxury shopping platform for Gen...
Feb 9, 2022
Rihanna’s sought-after lingerie brand Savage x Fenty has launched a live shopping initiative on its e-commerce channel, allowing customers to shop as they watch performances. The initiative was launched with a virtual performance by rap duo City Girls who performed at the store’s debut retail location in Las Vegas. Online viewers were able to...
Feb 3, 2022
Facebook has launched “Live Shopping Fridays” allowing customers to shop cosmetics and fashion brands via a live stream. During the summer period, customers will be able to get a close-up look at new products, ask for advice and make comments. Facebook also hopes that the live shopping experience will offer the chance for brands to build...
May 21, 2021
Danish fashion group Bestseller has announced that two of its brands, Name It and Vero Moda, have launched a live shopping broadcasting platform in partnership with Bambuser. Name It, a childrenswear brand, will broadcast live several times per week with prominent Danish influencers participating as hosts or guests. The live shopping experience...
Feb 23, 2021