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Fashion |Interview

Victoria’s Secret alum built multi-million dollar lingerie business by putting people before panties

Almost an overnight success story, Michelle Cordeiro Grant founded her direct-to-consumer intimates brand Lively in 2015. A veteran of Victoria’s Secret, which built its global megabrand on the pillars of exclusion, unattainable beauty standards and a male gaze fantasy, she set about doing things differently. Her product celebrated comfort,...

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Business

Wacoal acquires lingerie brand Lively

Wacoal International Corporation has confirmed that it acquiring digitally native and size-inclusive lingerie brand, Lively, founded by Victoria's Secret alum, Michelle Cordeiro Grant. Lively, part of Intimates Online, Inc., is headquartered in New York with two retail stores in New York and Chicago, and has become known as a category disrupter...

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