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Walgreens Boots Alliance rebrands beauty business

Walgreens Boots Alliance is repositioning its beauty brands, No7, Liz Earle Beauty Co., Botanics, Soap and Glory, Sleek MakeUP and YourGoodSkin under the umbrella of No7 Beauty Company as it looks to drive digital marketing effectiveness and expansion. The new consumer-led beauty business aims to drive growth and broaden its beauty brands appeal...