Lloyd news and archive

German footwear brand Lloyd unveils new brand identity

German heritage footwear brand Lloyd has unveiled a new brand identity to ring in 2025 as it looks to embrace “changing markets” to become a global lifestyle brand. Lloyd’s new vision is centred around the concept of “fuel a positive lifestyle,” with a rebrand that claims to “Own the Moments” to inspire joy, confidence and style in its customers...

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Business

Never-out-of-Stock – German shoe manufacturer Lloyd predicts catch-up effect

Photo: Lloyd NOOS Collection Fashion items that are always available and for which there is always demand - this actually sounds like a pretty safe bet for the fashion industry. Unless an unexpected event like the Covid pandemic upsets this system. In this series, three brands from different segments reveal more about their NOOS system and what...

FashionPress Release

LLOYD: Womenswear collection SS22

New Awareness In the current critical situation we harbour reservations about the relevance of fashion. Which makes it more important to convey inspiring content adapted to the new prevalent values and norms. This once again spotlights genuine handicrafts and the passion for original, aesthetic creations. A great degree of awareness for details...

FashionPress Release

LLOYD: Menswear collection SS22

Fashion in the post-corona era is leading to a rethinking of the approach to traditional values and norms. Fashion consumption is being redefined and the experience with lockdown and its restrictions promote completely new attitudes. The desire for freedom, smart comfort and sustainability are decisive keys to the development of new collections....

FashionPress Release

LLOYD Men's collection FW 2021/22

Nature Awareness The surreal experience of standstill the virus and its consequences for our life have bestowed on us, and the existential learning in handling distancing and closeness have restored respect and a sense for reality. Yet hoping for an end of the crisis doesn't mean we will face the future with the same attitude we had in the past....

FashionPress Release

LLOYD Women’s collection FW 2021/22

Abstract Nature Appreciation of and closeness to our roots – nature and our own childhood – have never been on our minds as much as now. The current hardly conceivable situation and the coronavirus, bringing restrictions in our lives and social interaction, is leading to escapism into carefree times. Newly discovered values and nearly forgotten...