Undoubtedly one of the most surprising marketing trends of 2019: Autonomous Sensory Meridian Response, ASMR for short. ASMR describes the tingling, tingling skin sensation - a bit like goose bumps - that is a reaction to certain audio and visual effects. Think, for example, of images of slow and monotonous actions such as eating, fine painting...
Dec 31, 2019
The rotating door of creative directors continues. In 2019 it was another busy year comings and goings in the fashion industry. FashionUnited created an overview of the most shocking changes of the year in case you missed it. January - Bruno Sialelli new creative director of Lanvin The new owner of Lanvin, the Chinese conglomerate Fosun...
The year is coming to an end again, which means that FashionUnited takes a look back on the best article from the past year. This time we’ve collected some of the more important background articles published in 2019. From oldest to newest, from the archive: Why The Modist has secured investments from Farfetch, Nicola Bulgari and Vaultier7 March...
The year is coming to an end again, which means that FashionUnited traditionally looks back at the stories from the past year. A selection of opinion pieces worth reading published in 2019. From oldest to newest, from the archive: Is fashion week no longer in fashion? February 2019 - The format of the shows, whether they are co-ed, held be in...
Dec 30, 2019
When it comes to garment manufacturing, the denim industry is the one putting the most strain on the environment due to the washes, dyes and chemicals used and the overall water consumption needed to make just one pair of jeans (currently around 2,000 gallons or 7,600 liters of water). All the more heartening to see that the industry is taking...
December is the month to reflect on the year and look forward to the new one ahead. FashionUnited takes a look at important fashion image of 2019: the year in fashion photos. Photo Vegan Fashion Week Vegan Fashion Week makes its debut in Los Angeles Vegan Fashion Week makes its debut in February. The event, which highlights designers who produce...
Dec 27, 2019
As the year comes to a close, FashionUnited looks back at some of the biggest and best trends of 2019, including fashion trends, consumer trends and sustainability trends. Style trends Spotted on the Catwalk: Key Colors at New York Fashion Week AW19 The AW19/20 colour trends highlighted by the Pantone Color Institute were everywhere on the...
Dec 24, 2019
Ninety percent of US shoppers are more likely to buy a product if it is visually searchable on smartphones, according to a new report which tracked the way consumers shopped in 2019. In a survey of over 1,000 Americans, global consumer intelligence company ViSenze also found that shoppable content (43 percent) and product recommendations (40...
Dec 18, 2019
December is the time to reflect on the past year and look towards the upcoming one. In this article FashionUnited looks at four trends that have taken over fashion in 2019: clothing rental, second-hand fashion, gaming and inclusivity. Clothing rental From a basic T-shirt, to a luxury cocktail dress, many brands are cashing in on rental fashion....
As expected, sustainability remained one of the hottest topics in the fashion industry in 2019. Pressed by consumers, politicians and even the UN to address their social and environmental impact, fashion brands can no longer ignore the need to change the way clothes are designed, produced, sold and recycled. In fact, three quarters of fashion...
Dec 10, 2019
What do streetwear, Zendaya, Off-White, sustainability and Ikea have in common? They were all among the hottest topics in the fashion world this year, according to the Year in Fashion 2019 report by global fashion search platform Lyst. The report, which analysed the data from 104 million shoppers, summarises the biggest trends from the year....
Nov 26, 2019
FashionUnited had the pleasure of interviewing a number of fashion CEOs, C-suite executives, activists, academics and designers in 2019. As the year draws to a close, we’re looking back at the most insightful interviews we have published this year. Enjoy! “We run algorithms through the entire company. We basically use machines for everything...
Nov 21, 2019