Lotto news and archive

H&M unveils football-inspired collection with Lotto

Swedish fashion giant H&M has unveiled a collaboration with Lotto, drawing inspiration from the heritage Italian sportswear brand’s archives and the world of football. The Lotto H&M menswear collection launches on May 21 and takes its inspiration from football culture and community, while reinterpreting Lotto’s heritage through a “graphic and...

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Lotto to relaunch in North America through new lifestyle apparel license

The parent company of Lotto, WHP Global, has established a new licensing partnership that will see the Italian brand enact its “most significant North American fashion relaunch to date”. The deal was struck with Pure Cotton Global Group, which has been tasked with designing, manufacturing, and distributing a lifestyle apparel line across the US...

Retail

Lotto launches in India with Agilitas Sports partnership

Lotto, the Italian sportswear brand, has officially entered the Indian market with an ambitious five-year plan to achieve a revenue of Rs. 1,000 crore (approximately 120 million dollars). This strategic foray is spearheaded by Agilitas Sports, a rapidly emerging entity in India's sportswear landscape, which holds exclusive rights for the Lotto...

Fashion

Lotto invests in Brooklyn Aces pickleball team

Italian sports brand Lotto has become the first athletic brand to co-own a professional Pickleball team following a strategic partnership with the Brooklyn Aces. Lotto, known for its footwear, apparel and accessories in tennis and football, has invested in the Brooklyn Aces alongside owners Kevin Durant, Rich Kleiman, Drake and Michael B....

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Dray to manufacture and distribute Lotto brand in Brazil

WHP has announced a new long-term licence for Lotto with Dray Indústria e Comércio, a sports footwear and clothing company. As part of the agreement, Dray will have the exclusive rights to develop, manufacture, promote, and distribute the Lotto brand in Brazil. Lotto is distributed in over 100 countries and is currently worn by more than 40...

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Agilitas to design and distribute Lotto products in India, Australia and South Africa

WHP Global has announced a new long-term licence for Lotto with Agilitas Sports. Through this licence, WHP said in a release, Agilitas will have the exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa. Commenting on the development, Stanley Silverstein, chief commercial...

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WHP secures deal to expand Lotto in Germany and Poland

Brand management firm WHP Global has announced that it has signed a long-term licence agreement with Schmidt Group subsidiary Fashioncenter GMBH for the sportswear brand Lotto. The deal continues Fashioncenter and WHP’s ongoing relationship, previously established for the licensing of Kappa 25 years ago. Through the latest agreement,...

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WHP acquires global trademark rights for Lotto brand

WHP Global has acquired the global trademarks for the iconic Italian sports brand Lotto. The company said in a statement that Lotto Sport Italia S.p.A. (LSI) and its current leadership team, including CEO Andrea Tomat, will continue to operate the Lotto brand in the core markets of Italy, Europe, the Middle East, and Africa. The company added...