Louis Vuitton news and archive

LVMH sales dip signals broader challenges for the luxury industry

A 5 percent decline in quarterly sales may not spell disaster for LVMH's annual revenue, but for a bellwether like this luxury giant, the stagnation in its fashion and accessories portfolio signals broader challenges for the entire industry. LVMH, long heralded for its ability to weather economic downturns and outpace its competitors, is now...

Business

LVMH signs 10-year partnership with F1

French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has signed a 10-year partnership agreement with Formula 1 to become the motorsport’s global partner. The move comes as F1 prepares to celebrate its 75th anniversary in 2025 and will see several of LVMH’s Maisons involved in the partnership, including Louis Vuitton, Moët Hennessy and TAG...

Fashion |Marketing Featured

A Lacoste event at the Great Wall of China highlights the art of marketing activations

In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...

Fashion Featured

Hermès chief rebuffs LVMH comparisons as luxury landscape shifts

Hermès executive chairman Axel Dumas is distancing his company from comparisons with luxury giant LVMH, despite both firms' French heritage and family ties. "We don't sell the same products [as Louis Vuitton], so surpassing their size is not a goal as such," Dumas told Fortune in a recent interview. This stance comes as Hermès outperforms the...

Fashion |In Pictures

Louis Gabriel Nouchi and Louis Vuitton's costumes at the opening ceremony of the 2024 Paralympic Games

French musicians Myd and Christine and the Queens, dressed by Louis Gabriel Nouchi, and Lucky Love in Louis Vuitton, brought the theme of inclusion, which is also a strong theme in fashion, to the forefront during the opening ceremony of the Paris 2024 Paralympic Games. The ceremony took place between the Champs-Élysées and the Place de la...

Fashion |Marketing Featured

Nike outpaced luxury brands in Olympics earned media

In a striking demonstration of marketing prowess during the 2024 Olympics, Nike has emerged as the clear leader in Earned Media Value (EMV), according to data from WeArisma, an earned media analytics platform. The sportswear giant generated 238.8m dollars in EMV, outperforming high-end fashion houses Louis Vuitton and Dior. Nike's success...

People

Louis Vuitton names footballer Jude Bellingham as ambassador

French luxury fashion house Louis Vuitton has named England football player Jude Bellingham its newest ‘Friend of the House’. In a statement, Louis Vuitton said that Bellingham, who attended Pharrell Williams’ first spring/summer 2024 show for the fashion house, would become an ambassador for the fashion house in a “union of style and...

Fashion

LVMH leaves indelible mark on Paris Olympics

As the curtain fell on the Paris 2024 Olympic Games, luxury conglomerate LVMH ensured the closing ceremony was as stylistically noteworthy as the opening, where Lady Gaga and Celine Dion had set a high bar in custom Dior ensembles. The French luxury goods titan, serving as a creative partner for the Games, strategically utilised the global event...

Culture

Louis Vuitton explores the sportiest version of Paris in its new city guide

It is 30 years since Louis Vuitton first published its City Guide to Paris, a tourist guide to the city of fashion that has been updated this summer, accompanied by a sportier version in the context of the Olympic Games. Featuring an updated address directory and animated pages with photographs and color drawings by guest artists, photographers...

Fashion Featured

LVMH's Olympic coup melds haute couture with global spectacle

The 2024 Olympic Games in Paris have heralded a new era in the intersection of sport and haute couture, with luxury conglomerate LVMH leveraging its premier sponsorship to showcase its maisons on an unprecedented global stage. This strategic move not only elevates the Games' aesthetic but also reinforces Paris's status as the world's fashion...

Fashion Featured

Luxury fashion's Olympic ambitions go beyond sportswear

On the eve of the Paris 2024 Olympic Games opening ceremony, the event is set to showcase not only athletic prowess but also a significant shift in the fashion landscape. Luxury brands are making unprecedented inroads into an arena traditionally dominated by sportswear giants, signaling a new era of high-fashion presence in sporting events as...

ManagementFeatured

Slump in luxury spending slows LVMH sales growth

LVMH Moët Hennessy Louis Vuitton recorded revenue of 41.7 billion euros in the first half of 2024, achieving organic growth of 2 percent but down 1 percent reported. In the second quarter, organic revenue growth was 1 percent. The luxury conglomerate said in a statement that the growth continued over the first half period despite a geopolitical...