loyalty card news and archive

JCPenney launches new loyalty program to incentivize shoppers

US department store chain JCPenney has launched a new loyalty program to incentivize shoppers. The new rewards and credit program, part of JCPenney’s 1 billion USD reinvestment plan to improve customer experience and operational efficiencies, offers double the rate at which reward members earn points. “We want every trip to JCPenney to be...

Member

Retail

M&S launches new loyalty programme

London - Sparks will soon be flying at Marks's, as Marks & Spencer reintroduces a new loyalty programme called Sparks. M&S will debut a new loyalty card to woo back customers, by rewarding them with early access to online sales and daily prize draws. Launching nationwide on October 22, the club plans to reward customers for not just how much...