loyalty programs news and archive

The Children's Place relaunches MyPlace rewards program

The Children’s Place has relaunched its rewards program, offering customers a more engaging, personalized experience. The renewed MyPlace rewards program from the children’s retailer now offers tiered memberships, with different levels offering different rewards to customers, new ways to earn and redeem points, and exclusive perks like VIP...

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Retail

True Religion launches refreshed loyalty program with new benefits ahead of the holiday season

Apparel and accessories brand True Religion has revamped its customer loyalty program, expanding its reward occasions and including omnichannel opportunities. Launching just ahead of Black Friday, the rebooted "True Rewards" program enhances customer connection by offering membership perks such as exclusive discounts, tailored shopping...

Fashion

Gap Inc. expands loyalty program across core brands

Gap has launched a new customer loyalty program in the U.S. and Puerto Rico, replacing its previous Bright Rewards program. The company's new loyalty initiative is available through each of its core brands, Old Navy, Gap, Banana Republic and Athleta, with points interchangeable through each. The program has a unique name for each brand: Navyist...

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Retail

Kohl's launches new customer loyalty program

Kohl's has announced the launch of its new Kohl's Rewards program, a loyalty service that is now available nationwide. This is the first program of its kind the retailer has offered. Previously, Kohl's offered rewards to its shoppers in the form of Kohl's Cash, which are store credits earned through certain purchases made during promotional...