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Business|Interview

Lumesa CEO Vita Mallela on AI models, inclusivity and the end of the catalog shoot

Inclusivity has long been an issue in the fashion industry. For most e-commerce brands, showcasing their clothes on a variety of bodies comes with a high cost that few can afford. Generative AI promises to break that arithmetic, allowing a single garment to be shown on dozens of bodies without multiplying the budget. But showing more bodies...

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