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Saks celebrates SNL legacy through retail storytelling

In a collaboration that bridges entertainment and luxury retail, Saks Fifth Avenue has transformed its flagship store windows into a nostalgic tribute to Saturday Night Live's 50-year cultural legacy, leveraging the iconic comedy show's brand equity to create a unique retail experience. The immersive installation, curated in partnership with...

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RetailFeatured

Shoppers are feeling the January blues

In a sobering assessment of Britain's retail landscape, the latest British Retail Consortium (BRC) opinion consumer confidence survey reveals a nuanced picture of economic anxiety. Consumer confidence has taken a significant hit, with expectations for the state of the economy plummeting to a new low of -34 in January, a marked decline from...

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