made to measure news and archive

Billy Reid snaps up DTC arm of Knot Standard

Billy Reid has announced the acquisition of the direct-to-consumer (DTC) arm of Knot Standard through a strategic merger that will allow the American retailer to incorporate a made-to-measure offering into its own business. Through the transaction, Billy Reid said it would be bringing the customisation service to a total of 20 store locations,...

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Fashion

Is Amazon about to disrupt the customised clothing market?

As far as global disruptors go, Amazon is at the top of the list. It has shaken up entire industries with its functional yet aesthetically bland e-commerce platform, disrupting – if not bulldozing - brick-and-mortar retail, groceries, even insurance and fashion. While the online behemoth firmly has its eyes on fashion’s luxury sector, it also...

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Fashion

Custom-fit womenswear can resolve many problems - why don’t more brands take part?

Most members of the womenswear industry will agree that the two biggest areas in need of evolution are sustainability and size inclusivity. Tech-based brand RedThread is looking to kill both birds with one stone. RedThread offers made-to-measure womenswear at a relatively affordable price point between 78 dollars for a custom T-shirt and 158...

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Fashion

Aquascutum to offer made to measure service

British heritage brand Acquascutum will re-introduce a made to measure service as part of its clothing offer. The company, which was founded in 1853, said it felt something was missing from the range since it closed its Regent Street flagship. Thomas Harvey, head of design of Aquascutum's menswear, told Drapers: "Made-to-measure is a great...