Made to Order news and archive

Cecilie Bahnsen launches a made-to-order service

Copenhagen-based fashion brand Cecilie Bahnsen has launched a new made-to-order service as the brand looks to opt towards a “slower” approach to fashion, while continuing to honour the traditions of couture and craftsmanship. The made-to-order service comprises of three categories - bridal, runway and archive, meaning that consumers can purchase...

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Business

Giorgio Armani expands tailoring service with made to order

Giorgio Armani is expanding its range of tailor-made suits with a “Made to Order” service. For years, the Italian fashion house has been offering its customers a made-to-measure service called “Made to Measure”, which can now be found in almost all Armani stores worldwide. With the new complementary model, customers will now be able to have a...

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Retail

Etro introduces made-to-order service in Milan boutique

Italian luxury label Etro has announced the launch of a new Made-to-Order service for men exclusively at its Milan-based boutique. Dubbed ‘Etro Unique’, the feature’s introduction follows the inauguration of the brand’s first store dedicated to men’s tailoring, which officially opened its doors on January 14 amid the city’s ongoing menswear...

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Fashion

B_Boheme relaunches with new design aesthetic and made-to-order model

Premium vegan footwear brand B_Boheme is relaunching a new design aesthetic with a curated edit available as made-to-order to further increase the brand’s focus on minimising waste and increasing its sustainable production methods. The new-look B_Boheme features a bespoke edit of three key styles available as made-to-order, a flat shoe, a...

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Retail

Kaushik Velendra launches Made-to-Order online experience

London-based designer Kaushik Velendra has brought his Made-to-Order services online, allowing customers to view and shop current and past collections, and book one-on-one appointments with the creative director. Velendra is known for creating impactful designs and reshaping the idea of modern menswear. Originally from India, Velendra became the...

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Fashion |IN-DEPTH

How demand-driven fashion could clean up the industry

Fashion companies face the constant challenge of having to guess which and how many garments they will sell months before they are available for consumers to buy. The speculative nature of the supply chain has led to rampant overproduction and waste, further compounded in recent years by the explosive growth of fast-fashion. But what’s the...