Maidenform M news and archive

HanesBrands reports Q2 earnings, revenues decline

HanesBrands net sales of 995 million dollars decreased around 4 percent or by 1 percent on an organic constant currency basis with better-than-expected innerwear sales in the US essentially offset by the expected macroeconomic headwinds in Australia. Loss for the quarter expanded to approximately 137 million dollars or 39 cents per diluted...

Fashion

Maidenform relaunches Maidenform M brand with new campaign

Maidenform has unveiled a new brand image for its Maidenform M line, which centers on its soft underwear and loungewear basics for young consumers. Following the launch of its new, contemporary line Maidenform M last fall, this new brand image is accompanied by a full advertising campaign that showcases the line's latest collection. “Maidenform...