Manchester United news and archive

Adidas launches Manchester United x Stone Roses collection

British football club Manchester United has teamed up with sportswear giant Adidas to launch a special edition Stone Roses collection, paying homage to the legendary music and culture scene in early 90s ‘Madchester’. The Manchester United x Stone Roses collection includes an Originals Icon Jersey, a tribute to the cover of The Stone Roses'...

Business

Adidas renews 1.1 billion dollar partnership with Manchester United

Sportswear giant Adidas has renewed its partnership with British football club Manchester United, extending the duo’s relationship for a further 10 years until June 2035. The deal, which amounts to 900 million pounds (or over 1.1 billion dollars), will see Adidas continue on as the football club’s official kit supplier. Manchester United and...

Business

Estée Lauder bids on Manchester United to engage Chinese consumers

In what is one of the more unexpected partnerships of this year, beauty giant Estée Lauder has struck up a new deal with Manchester United as it looks to reach the club’s Chinese and Asia Pacific fanbase. Beginning summer 2023, the duo will kick off the partnership with an inaugural campaign featuring player’s from the football club’s first...

Fashion |In Pictures

Paul Smith unveils limited-edition Stan Smith sneakers

British designer Paul Smith has teamed up with German sportswear giant Adidas and football club Manchester United on a limited-edition Stan Smith sneaker for autumn/winter 2022. The collaboration is in honour of the long-standing partnership between Manchester United and Paul Smith, which serves as the club’s official tailoring partner and...

Fashion

Maui Jim expands Manchester United Club Collection

Maui Jim, the largest independently owned sunglasses brand in the world, has created a new limited-edition style, Treble, to continue celebrating the brand's global partnership with Manchester United Football Club. This new frame expands Maui Jim's Club Collection, which launched earlier this year with select styles in honor of Manchester...

Fashion

Manchester United and Paul Smith launch accessories

Football giants Manchester United are continuing to conquer the fashion world, launching a new campaign collection of accessories with Paul Smith, less than a month after the team unveiled its first denim wear collection with True Religion. The collaboration with Paul Smith builds upon their existing formalwear partnership, which has seen the...