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'Innovative materials will become more mainstream if they fulfill consumers desires'

Rotterdam - The fashion industry is one of the world's largest and most creative sectors - but it is also one of the most polluting industries, responsible for 10 percent of the world's CO2 emissions. The current production models of clothing are incredibly harmful to the environment, as it takes more than 2,500 liters of water to grow enough...

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Material Xperience: Rethinking the future of textiles in the fashion industry

Rotterdam - The fashion industry is one of the most polluting sectors in the world - this is an unavoidable fact. The emergence of the fast-fashion business model has led to a growing demand for natural resources, such as cotton, wool, and silk, as well as man-made resources like polyester, which is causing immense harm to the environment. As...