Maternity wear news and archive

Carter’s launches first maternity collection

American children’s apparel retailer, Carter’s, launched its Little Planet Mama Collection, marking its first step into maternity wear. The capsule collection will consist of nursing-friendly, “comfortable” and “versatile” items for expectant, as well as new moms and features practical details such as pockets, snaps and front buttons. The core...

RetailFeatured

Retailers are anticipating a post lockdown baby boom

Retailers in the UK are anticipating a baby boom post lockdown. Back in March 2020 social media was rife with jokes about an imminent explosion of lockdown babies. Whilst the “boom” has yet to reach the heights of anticipation, maternity ranges have been popping up in the UK’s fast fashion retailers as expectant mothers do not want to compromise...

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Maternity brand Seraphine acquired in 50 million pound deal

UK maternity and nursing brand Seraphine has been acquired in a management buyout led by tech and consumer growth investor Mayfair Equity Partners in a deal valuing the company at around 50 million pounds. Mayfair acquired the company from Bridgepoint Growth and entrepreneur founder Cécile Reinaud who launched the brand back in 2002 as a...

Fashion |INTERVIEW Featured

Sustainable maternity fashion Emilia George CEO: “I wanted to make maternity wear cool”

Imagine it is the height of summer and all you have to wear is polyester clothing. Or other synthetic fibres. No natural, breathable materials. And you have to dress up for work every day. Soon, because your skin is irritated, red and blotchy, so are you, making you a nightmare to be around. So far, so bad. Now imagine you are pregnant, your...