MAx&Co news and archive

Marcolin and Max&Co. extend eyewear licensing deal

Eyewear manufacturer Marcolin and ready-to-wear fashion brand Max&Co. have announced the early renewal of their global eyewear licensing deal. The move will see Marcolin designing, manufacturing and distributing the contemporary fashion brand’s sunglasses and optical frames, characterised “by strong lines, bright colours and original shapes,...

Business

Max&Co. to introduce girls’ line through Brave Kid link up

OTB-owned Brave Kid has signed a licensing agreement with Max Mara Group subsidiary Max&Co. for the distribution of the brand’s first line for girls aged four to 16 years. The five-year partnership, beginning spring/summer 2024, will cover the development, production and worldwide distribution of the new line, and will continue on from the...

Apparel

Safilo announces renewal of Max Mara licences

Premium eyewear manufacturer Safilo has confirmed the early renewal of its licensing agreement for the design, manufacture and worldwide distribution of the Max Mara and Max&Co collections of optical frames and sunglasses. The new agreement will now run until December 31, 2019. Luigi Maramotti, Chairman of Max Mara, said: "The relaunch of the...