MAx&Co news and archive

Max&Co. opens London flagship with a new immersive vision

Contemporary Italian fashion brand Max&Co., part of the Max Mara Fashion Group, has opened its first UK flagship in London. Located on Regent Street, the Max&Co. London flagship has been designed to be “more than a retail space,” but rather an immersive environment to express the brand’s “culture and spirit,” explains the Italian label in a...

Retail

Max Mara Group's Max&Co. expands to India with Reliance Brands

Reliance Brands Limited (RBL) has formed a long-term master franchise agreement to introduce Max&Co., the contemporary Italian fashion brand that is part of the Max Mara Fashion Group, to the Indian market. This strategic partnership aims to resonate with India's fashion-forward women by offering Max&Co.'s "style-over-trends" mantra through...

Fashion

Marcolin and Max&Co. extend eyewear licensing deal

Eyewear manufacturer Marcolin and ready-to-wear fashion brand Max&Co. have announced the early renewal of their global eyewear licensing deal. The move will see Marcolin designing, manufacturing and distributing the contemporary fashion brand’s sunglasses and optical frames, characterised “by strong lines, bright colours and original shapes,...

Member

Business

Max&Co. to introduce girls’ line through Brave Kid link up

OTB-owned Brave Kid has signed a licensing agreement with Max Mara Group subsidiary Max&Co. for the distribution of the brand’s first line for girls aged four to 16 years. The five-year partnership, beginning spring/summer 2024, will cover the development, production and worldwide distribution of the new line, and will continue on from the...

Member

Fashion

Marcolin adds Max&Co. to eyewear portfolio

Italian eyewear group Marcolin has inked a worldwide licence deal with ready-to-wear brand Max&Co., to design, produce and distribute the brand’s women’s eyewear from 2020 to 2024. The eyewear designs will follow Max&Co’s new brand identity and design direction, which was unveiled at Milan Fashion Week in September, balancing “quality,...

Apparel

Safilo announces renewal of Max Mara licences

Premium eyewear manufacturer Safilo has confirmed the early renewal of its licensing agreement for the design, manufacture and worldwide distribution of the Max Mara and Max&Co collections of optical frames and sunglasses. The new agreement will now run until December 31, 2019. Luigi Maramotti, Chairman of Max Mara, said: "The relaunch of the...