Max Mara Fashion Group news and archive

Weekend Max Mara FW26: 'Into the Forest'

Weekend Max Mara unveils its new Signature Collection, titled “Into the Forest: A Weekend with Robert Rabensteiner”. The collection is a compelling oxymoron, blending nature with city life. It contrasts days spent in the Alps with evenings dedicated to cultural events. This new project for the autumn/winter 2026-27 season was created in...

Retail

Max Mara Group's Max&Co. expands to India with Reliance Brands

Reliance Brands Limited (RBL) has formed a long-term master franchise agreement to introduce Max&Co., the contemporary Italian fashion brand that is part of the Max Mara Fashion Group, to the Indian market. This strategic partnership aims to resonate with India's fashion-forward women by offering Max&Co.'s "style-over-trends" mantra through...

Featured

Fashion

Max Mara Fashion Group adopts fur-free policy

Max Mara Fashion Group, the parent company of Italian luxury fashion house Max Mara, Marina Rinaldi, and Marella, among others, has gone fur-free, according to press releases from a number of animal rights organisations. The announcement comes after Max Mara faced increasing pressure for several years from animal rights organizations such as...

Member

Report

Marcolin and Max Mara sign licensing agreement for Sportmax eyewear

Marcolin Group and Max Mara Fashion Group have entered into a worldwide licensing agreement for the design, production and distribution of sunglass and eyeglass frames for women, under the Sportmax brand. The company said in a statement that the agreement is valid for five years, with effect from January 1, 2019 until December 2023. The Sportmax...