McDonald's news and archive

Humberto Leon and McDonald's create Lunar New Year designs

McDonald's has teamed up with Humberto Leon, co-founder of fashion brand Opening Ceremony and former Kenzo co-creative director, to create a one-of-a-kind collection of zodiac animal designs. Focused on the Year of the Tiger, the "McDonald's Hall of Zodiacs: 2022 Lunar New Year with Humberto Leon," is an immersive and interactive experience for...

Fashion

Saweetie and McDonald’s collaborate on limited merchandise collection

Following on from the success of The Saweetie Meal at McDonald’s, the fast food chain has collaborated with hip hop artist Saweetie on a limited range of merchandise. The Saweetie x McDonald’s collection will feature a range of streetwear, with colourful unisex items inspired by the singer’s love of airbrush. The collection includes over ten...

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Fashion

'Big Mac' fashion in the new era of viral marketing

Hot on the heels of Burger King's preposterous new fragrance, fast food rival McDonald's is out with its own stab at unconventional marketing. The company launched a clothing and lifestyle line in Sweden earlier this week, which includes thermal tops and bottoms, raincoats, wallpaper and sheets. All the products have the same Big Macs-on-white...