MCM news and archive

A summer of sports kicks off with Euro 2024, here are the campaigns to know

This summer is set to be one of the books in the world of sports, with the Paris Olympics on the horizon and UEFA Euro 2024 kicking off today in Germany. As such, there has been an influx of football-related campaigns from both sportswear brands and fashion retailers alike, celebrating the highly anticipated European tournament, with many of the...

People

MCM appoints new head of marketing

MCM has named Sarika Rastogi to lead its communications efforts as head of brand marketing and communications, NSCA, as the luxury German brand continues to develop its updated strategic direction. Rastogi, who has more than twenty years of communications, PR, marketing, brand and event expertise, joins MCM after holding several positions at...

Fashion Featured

MCM president Sabine Brunner on ‘mavericks’, marketing and the metaverse

'Modern Creation Munich' - that's what MCM once stood for when the fashion brand was founded in 1976. But how do you guarantee that creations always remain modern and how do you manage the balancing act between tradition and innovation for a new generation of luxury customers? These are all questions that Sabine Brunner was confronted with when...

Fashion |In Pictures

MCM launches debut Ramadan collection

German luxury fashion brand MCM has unveiled its first Ramadan capsule collection in creative collaboration with Dubai-based “tastemaker” and creative consultant Hanan Houachmi. The capsule collection aims to offer a contemporary approach to modest dressing for Ramadan, the Muslim holy month, by integrating the DNA of MCM with a shirt dress,...

Podcast

Podcast: Dan Manioci on MCM's success: 'you have to be quick'

In 2018, after working as advertising director for major companies such as Hearst and The Economist, Dan Manioci joined luxury fashion house MCM as head of marketing and global performance. The past five years have been "a master class in luxury marketing", Manioci said. In this episode of The Glossy Podcast, he shares more about MCM's success,...

Fashion |In Pictures

MCM unveils virtual store on the Caliverse

German luxury fashion brand MCM is stepping into the metaverse in partnership with Caliverse, the next-generation metaverse platform set to launch during the first half of 2024. MCM teased its new virtual shop set to launch on Caliverse during the 2024 Consumer Electronics Show, which it states will "break down boundaries" and allow users to...

Fashion |In Pictures

MCM and Bape reunite for Lunar New Year collection

German luxury fashion brand MCM is again teaming up with Japanese streetwear company A Bathing Ape (Bape) for a first-time capsule collection for the Lunar New Year, celebrating the Year of the Dragon. The two brands first collaborated in October 2019 to redefine the aesthetics and attitude of luxury streetwear, offering ready-to-wear, leather...

Fashion

Marcolin and MCM announce new eyewear partnership

German luxury leather goods and accessories brand MCM has signed an exclusive licensing agreement with Italian eyewear manufacturer Marcolin for the design, production and worldwide distribution of its eyewear until December 31, 2028. In a statement, both companies shared that Marcolin will develop MCM's eyewear collections “following the...

Business

MCM continues repositioning with new Cindy Crawford campaign

German luxury house MCM is continuing on its path of repositioning through the unveiling of a new autumn/winter 2023 campaign starring supermodel Cindy Crawford. Photographed by Juergen Teller, Crawford can be seen surrounded by a number of the label’s archival styles featuring its signature monogram, the Cognac Visetos, and sporting an...

Fashion |In Pictures

MCM unveils Crocs collaboration fronted by Lindsay Lohan

German luxury fashion house MCM has unveiled a collaboration with footwear brand Crocs, a new Mega Crush Clog, with a campaign fronted by actress Lindsay Lohan. The limited-edition MCM X Crocs Mega Crush Clog combines unique design codes of both brands, elevating the clog with the signature maximalism of the German fashion house taking...

Fashion |In Pictures

First look: MCM usher in “new era” at Milan Fashion Week Men's

German luxury house MCM, which announced a new strategic direction and appointed Tina Lutz and Katie Chung to lead and develop the global design and creative direction last week, has unveiled its first collection “tailored to a new generation of upscale digital nomads”. MCM has a storied heritage, born from a spirit of innovation and a...

ManagementFeatured

MCM announces new strategic direction with key appointments

German luxury accessories brand MCM has appointed Tina Lutz and Katie Chung to lead and develop the global design and creative direction as the brand plans to offer a new brand identity featuring an enhanced design language and consumer experience for the “21st-century digital nomad”. In a statement, MCM said Lutz and Chung, who succeeds Dirk...